Earlier this week, Beverly Hills Public Relations firm, Milldam Public Relations released its November newsletter. The theme of the newsletter discusses the importance of not overlooking new office or geographic expansion announcements.
Many dismiss these announcements as not necessary, but there are different angles to leverage when promoting an expansion:
- Localize it
- Highlight how your customers/targets will benefit
- Include who will be leading the new office
- Mention the reason for the expansion
- Highlight customers/partners in the area
The newsletter also includes some important client news such as Hurricane Electric’s network expansion in West Africa and the thought leadership byline that we placed in Physicians Practice for our client UPSTACK.
You can read the full newsletter here.
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