data center public relations – Milldam Public Relations

Post Tagged with: "data center public relations"

Zoning In

in Client News, Milldam Minute, Milldam Monthly, Milldam News

This week’s Zoning In shows how quickly data center opposition is moving beyond local zoning fights and becoming a financial, political, and industry-wide risk. Banks and investors are beginning to factor in community resistance, project delays, and even uncertainty about long-term AI demand into financing decisions, while Berkshire Hathaway CEO Greg Abel publicly acknowledged the growing pushback. At the same time, President Trump’s criticism of data center opponents drew bipartisan rebukes in Kentucky, and voters […]

Zoning In

in Client News, Milldam Minute, Milldam News

This week’s Zoning In is another reminder that data center projects are increasingly being judged not only on their own merits, but on the missteps of projects hundreds of miles away. NDAs, poor communication, noise complaints and permitting disputes are feeding a broader narrative of distrust — and that baggage can follow developers into a community before a project is even introduced. At the same time, opposition groups are sharing tactics, hiring attorneys, holding their […]

Milldam Helps Peak+ Advance the Data Center Water Conversation in Facility Executive

in Article Placement, Bylines, Client News

At Milldam Public Relations, we help clients elevate their expertise through strategic thought leadership and media placement. We recently worked with our client Peak+ to develop and place a bylined article in Facility Executive examining one of the data center industry’s most closely watched issues: water use. In Beyond Binary: Data Center Water Use Isn’t All Or Nothing, Paul Heapy explores how emerging cooling technologies can significantly reduce water consumption while improving efficiency and optimizing […]

Zoning In

in Milldam Minute, Milldam Monthly

This week’s headlines suggest that, in many cases, the data center industry continues to repeat mistakes it should have learned from by now. Across the country, communities are demanding greater transparency, more meaningful engagement, and a stronger voice in decisions that will shape their future. In Virginia, residents say they were blindsided by a gas-powered data center operating next to their neighborhood. In New Mexico, a long-promised community meeting sparked frustration after residents felt their […]

Maine’s Failed Data Center Moratorium Isn’t a Win. It’s a Warning.

in Milldam Minute, Milldam News

The industry should resist the victory lap—this close call signals a deeper problem it can’t ignore. By Adam Waitkunas When Janet Mills vetoed Maine’s proposed data center moratorium, much of the industry exhaled. Some even celebrated. That reaction misses the point entirely. What happened in Maine wasn’t a win—it was a warning shot. A Veto Isn’t a Green Light The bill itself—LD 307—would have made Maine the first state in the country to impose a […]

Zoning in

in Client News, Milldam Monthly, Milldam News

This week’s Zoning In highlights a clear shift: while energy and water concerns are still present, they’re increasingly being overshadowed by transparency and community engagement—and the consequences when both fall short. Across multiple markets, projects introduced late or with limited public visibility are triggering immediate backlash, with residents focusing less on technical impacts and more on process, access to information, and whether their voices are being heard. That breakdown is showing up in real time. […]

When Data Centers Become Headlines: Why Local Media Strategy Is Now Central to Community Relations

in Milldam Minute, Milldam News

Navigating the surge in local coverage, investigative reporting, and public scrutiny around AI infrastructure By Adam Waitkunas Just a few years ago, data centers rarely appeared in local headlines. Coverage of the industry was largely confined to trade publications, the occasional regional business journal, and national business outlets reporting on major announcements from large technology companies. Most communities learned about projects only after construction began, and the facilities themselves attracted little public attention. Today that […]

Designing and Executing a Data Center Town Hall That Builds Trust Instead of Backlash

in Milldam Minute

A guide to planning effective community information and listening sessions By Adam Waitkunas In today’s permitting climate, a data center town hall isn’t just an information session. It’s a pressure test. It’s often the first time residents meet the people behind a project—and the first time rumors, fears, and assumptions collide with facts in the same room. We’ve seen plenty of projects where a poorly planned meeting accelerated opposition, fueled headlines, and hardened positions overnight. […]

Your Data Center Development Is Being Sued. Now What?

in Milldam Minute, Milldam News

A Guide for Managing PR During Litigation By Adam Waitkunas When a data center project becomes the subject of litigation, whether over zoning, environmental review, utilities, or land use, the instinct inside many organizations is to go quiet. “No comment.” “Let legal handle it.” “Freeze everything.” While caution is warranted, silence is rarely neutral. Litigation does not pause the public conversation and, more often than not, it intensifies it. Neighbors organize. Social media fills the […]

Bridging the Data Center NDA Trust Gap: Why Developers Need a New Transparency and Community ROI Playbook

in Milldam Minute

-Adam Waitkunas As community opposition delays tens of billions of dollars in data center investment, developers are discovering that NDAs alone no longer protect projects—they often undermine trust. This piece explores how transparency, Community ROI, and executive visibility can be integrated into site selection and due diligence to reduce entitlement risk. For years, non-disclosure agreements have been treated as an unavoidable feature of data center development. NDAs protect competitive positioning, land negotiations, customer relationships, and […]

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Post Tagged with: "data center public relations"

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