This week’s Zoning In highlights a clear shift: while energy and water concerns are still present, they’re increasingly being overshadowed by transparency and community engagement—and the consequences when both fall short. Across multiple markets, projects introduced late or with limited public visibility are triggering immediate backlash, with residents focusing less on technical impacts and more on process, access to information, and whether their voices are being heard. That breakdown is showing up in real time. […]
Post Tagged with: "Adam Waitkunas"
When Data Centers Become Headlines: Why Local Media Strategy Is Now Central to Community Relations
Navigating the surge in local coverage, investigative reporting, and public scrutiny around AI infrastructure By Adam Waitkunas Just a few years ago, data centers rarely appeared in local headlines. Coverage of the industry was largely confined to trade publications, the occasional regional business journal, and national business outlets reporting on major announcements from large technology companies. Most communities learned about projects only after construction began, and the facilities themselves attracted little public attention. Today that […]
Your Data Center Development Is Being Sued. Now What?
A Guide for Managing PR During Litigation By Adam Waitkunas When a data center project becomes the subject of litigation, whether over zoning, environmental review, utilities, or land use, the instinct inside many organizations is to go quiet. “No comment.” “Let legal handle it.” “Freeze everything.” While caution is warranted, silence is rarely neutral. Litigation does not pause the public conversation and, more often than not, it intensifies it. Neighbors organize. Social media fills the […]
Adam Waitkunas Catches Up With Bisnow on How Power, Politics, and AI Will Shape Data Center Development in 2026
Milldam’s Adam Waitkunas recently spoke with Bisnow as part of its annual outlook on the forces shaping data center development in 2026. The wide-ranging piece explores how artificial intelligence, power constraints, capital discipline, and politics are reshaping where and how data centers get built. In the article, Adam highlights a critical shift underway across the industry: community opposition to data centers is no longer an isolated, local entitlement risk. Instead, it is becoming more organized, […]
Data Center Community Engagement Comes of Age: Lessons from 2025, Imperatives for 2026
Annual review of rising community resistance—and how developers can de-risk site selection, build trust, and move projects forward Adam Waitkunas 2025 marked a turning point in the relationship between data center development and the communities asked to host it. What was once treated as a niche land‑use issue became a national flashpoint, driven by rising public awareness, political scrutiny, and organized opposition. Between March and June alone, more than $98 billion in projects across the […]
Adam Waitkunas Catches Up With Bisnow About What Virginia’s Election Means For The Data Center Industry
In a post-election analysis, Bisnow spotlighted how data centers became an unexpected flashpoint in Virginia’s 2025 statewide races—culminating in Gov.-elect Abigail Spanberger’s win and renewed scrutiny on energy costs, siting, and who pays for grid upgrades. Adam Waitkunas told Bisnow the industry should view Virginia as a warning shot, noting that the record levels of data center–centric advertising during the campaign underscore just how politicized the sector has become. Check out the full article at […]
Reflections on One Year of Zoning In
12 Months That Made One Thing Clear: Data Center Community Engagement Is No Longer Optional –Adam Waitkunas What’s Changed—and What Developers Must Do Next Twelve months ago, we launched Zoning In to track the fast-evolving intersection of data centers, land use, and community relations. In that time, the landscape has only grown hotter: opposition is more organized, hearing rooms are packed, and narratives are shifting to include transparency, ownership structures, private equity, and even debates […]
Milldam Public Relations Launches Community Risk & Readiness Assessment to Support Data Center Site Selection Process
Proactive due diligence service helps developers and municipalities anticipate local sentiment early in the site selection process – reducing risk, delays, and community opposition before significant investments are made BOSTON–(BUSINESS WIRE)–Milldam Public Relations, a leading strategic communications firm specializing in the digital infrastructure sector, today announced the launch of its Data Center Community Risk & Readiness Assessment, a proactive due diligence service that helps data center developers, operators, and municipalities measure and interpret community sentiment before […]
Milldam’s President and 7×24 SoCal Board Member, Adam Waitkunas Attends Data Center Trends Event
Milldam Public Relations’ President Adam Waitkunas, serving in his role as a board member of the 7×24 Exchange Southern California Chapter, recently attended the organization’s Data Center Trends event hosted by DPR Construction in Pasadena. The gathering featured in-depth discussions on regional development, power availability, and the evolving design and delivery models shaping the next generation of data centers. Adam joined peers from across the industry to advance dialogue on collaboration between utilities, builders, and […]
Zoning In
This week’s Zoning In highlights some of the hottest flashpoints in the national data center debate: township denials in Michigan, strained emergency services in Ohio, calls for public forums in Oregon, a potential moratorium in St. Louis, and environmental justice concerns in Georgia and Alabama. Communities are increasingly framing these projects around issues of water, power, noise, transparency, and equity. At the same time, broader political currents are beginning to converge. On September 20, hundreds […]











