A deeper explanation for the motivation behind the rebranding is explored. From the article: DCD>Webscale: Green Revolution Cooling becomes GRC 27 June 2018 By Sebastian Moss As its product matures, the revolution is over Liquid immersion cooling specialist Green Revolution Cooling plans to rebrand as GRC, the company said at DCD’s Webscale event in San Francisco. Company CEO Peter Poulin explained that the small name change was a result of the maturation of the business, which he […]
ChannelVision recently posted news of WTG’s integration into Hurricane Electric’s channel program. From the article: Hurricane Electric Adds WTG to Channel Program POSTED BY BEKA STAFF ON APRIL 17, 2018 IN CHANNEL MANAGEMENT, NEWS | 29 VIEWS | LEAVE A RESPONSE Hurricane Electric today announced at the 2018 Channel Partners Conference and Expo that master agent WTG has joined its Channel Partner Program. The agreement will enable Hurricane Electric to broaden the reach of its global high-speed IP transit. Hurricane Electric operates a vast global internet backbone and […]
Part One Never before has the average consumer had access to greater information on the goods and services that interest them. While a benefit to us all, this simple fact also poses significant challenges on how to effectively market to such a diverse group. While they still hold a place in every marketing plan, hoping to gain attention and marketspace through sheer exposure simply isn’t savvy enough anymore. There are too many mediums from which […]
As we’ve discussed before, understanding the value of public relations is rarely a straightforward process. Concepts like measuring column inches (literally) and calculating ad equivalency were once the standard in providing concrete figures to justify the cost of PR campaigns. Over time, however, these legacy metrics have been increasingly cast aside in favor of more high-tech solutions. In the private sector, businesses largely gauge success on whether an initiative can be linked to a sale, […]
As we have mentioned in the Milldam Minute throughout the last year, there are a range of actions companies can take to maximize their PR. However, there is one tool that stands out when a company is seeking to gain additional exposure and increase their credibility while empowering the salesforce: case studies. The case study carries an unprecedented amount of weight with trade publications, business publications and potential customers for a variety of reasons. As […]
How Public Relations Can Lead to a Liquidity Event Several of our previous posts have discussed the different benefits that public relations can have on your business. There is also much to be said about the impactful role that sustained PR campaigns can play in a company that is seeking to merge with another or trying to become an attractive candidate for acquisition. While this is not a goal for everyone, your long-term business strategy […]
When companies look to reach federal or local government end-users, they’re often intimidated by the daunting approval process. While there are many hurdles to obtaining this goal, one approach to get your name in front of government decision makers is to launch a concerted PR effort targeting this unique group. As with the private sector, the government has industry vertical publications that cater to particular disciplines. For example, one of the leading publications for the […]
Understanding What You Want, What You Need, and the Differences between the two The American spirit of entrepreneurialism remains strong. The most recent data shows that there are nearly 30 million small businesses spread across the country that are employing about 57 million individuals—about 48% of the private sector workforce. Their interests span a variety of topics and produce a multitude of products and services. Most share a common trend: they want increased exposure. In […]
We can (and sometimes do) spend hours explaining to current or prospective clients the myriad of ways that we can support their marketing, sales, and overall public relations goals. However, there are also a few opportunities that companies should seize in order to help their PR firm better help them. Entrepreneur Magazine explains: “Some people hire a publicist and expect their workload to be lightened, but that’s naïve thinking. You’ll need to be involved in […]
RF Code recently announced the expansion of its executive team in response to data center market demand and Austin’s tech publication, AustinInno, has again reported on the news. From the article: The Top Austin Tech Hires, Promotions (and Departures) in April Umbel, Bazaarvoice and RF Code made big hires in April It takes fresh talent to grow a strong business. That’s why new hires, especially in key executive or development positions, are so important. We […]
