If you’re in business long enough it’s a given: at some point your company is going to go through a major transition, whether it’s a change in senior management or a shakeup within the board of directors. However, one transition that’s often underappreciated is the changing of a marketing executive. As PR practitioners, change in marketing leadership can either be an impediment to the continuity that has been developed over years or an opportunity to […]
Email marketing provides an attractive tool with which to promote your business and consequent offerings to a wide audience. Done well, email marketing campaigns result in increased web traffic, brand exposure, partnership opportunities, and more. However, the prospect of creating yet another piece of content that delivers fresh news items every month can add to the already heavy workload that many marketing departments are carrying. If created with attention to audience and purpose however, email […]
Hurricane Electric’s recently established Point of Presence in Montgomery, Alabama has gained the attention of local press. From the article: Global internet giant lands in Montgomery Brad Harper , Montgomery AdvertiserPublished 12:44 p.m. CT Feb. 27, 2017 | Updated 19 hours ago (Photo: Getty Images/iStockphoto) STORY HIGHLIGHTS Hurricane Electric said that it has launched its first point of presence in Alabama at the RSA Dexter Avenue Data Center. The company will offer up to 100 […]
I was recently reminded how important it is to always set client expectations and to manage those expectations throughout the life of a campaign or project. While these prearranged guidelines are arguably even more important when it comes to PR, mostly due to the unpredictability of media coverage, I believe that there are a few points to setting expectations that can be applied to just about every professional services provider. As with most things, communication […]
This week, Instor announced the establishment of a new office in the Dallas/Fort Worth area of Texas, a current hotbed of activity for the data center industry. From the article: California data center firm enters Texas with regional foothold in DFW INDUSTRIES & TAGS Commercial Real Estate Infrastructure Economic Incentives Jan 23, 2017, 1:49pm CST A California-based data center infrastructure provider— which has been undergoing a national expansion effort — plans to enter the […]
Veteran Michigan technology journalist Matt Roush covered the story and examined this newest Point of Presence announced by Hurricane Electric and established in Southfield, Michigan. From the article: BROADBAND CALIFORNIA HIGH-SPEED DATA PROVIDER EXPANDS INTO MICHIGAN JANUARY 19, 2017 ESDMATTROUSH LEAVE A COMMENT SOUTHFIELD — Fremont, Calif.-based Hurricane Electric announced it had established a network Point of Presence (PoP) at the Southfield data center of 123Net. The company said it was its first PoP in […]
ColocationGuard recently announced that Hibernia Networks has joined their portfolio of providers in Brooklyn. From the Datacenter Dynamics article: Hibernia Networks expands into Brooklyn data center 23 December 2016 By Sebastian Moss ColoGuard get another company’s PoP Hibernia Networks has launched a new Point of Presence (PoP) at ColocationGuard’s flagship CGNY1 Brooklyn data center. The new PoP gives ColoGuard customers at Brooklyn’s only data center access to the lowest latency transatlantic network currently operational, and a connection to […]
As 2016 is rapidly coming to a close, businesses are in the midst of planning for 2017. Mapping out your PR strategy for the next year is a key step in bringing positive attention to your work. It makes sense; most of your other essential departments don’t just “wing it,” right? Finance develops a budget to follow for the year, production creates manufacturing schedules and sets launch dates for new offerings, and marketing maps out […]
Former EVP of the leak detection and critical environmental monitoring firm, Jeremy Swanner was recently appointed president. From the article: Home » Industry News » Technology RLE Technologies promotes Jeremy Swanner to president by Doug Storum on November 22, 2016 FORT COLLINS — Jeremy Swanner has been promoted to president of Fort Collins-based RLE Technologies Inc., a provider of Web-based monitoring systems for buildings. RLE makes sensors that monitor data centers, hospitals and other facilities […]
We get it. Whitepaper writing is a huge project to undertake. However, whitepapers provide a variety of benefits to any business: lead generation, thought leadership, content marketing, etc. Despite these obvious gains, the process of creating a whitepaper can be daunting. The stress-free option is to hire an expert to do the writing for you, which provides him or her with a large check to remove most of the burdens from your staff. Alternatively, you […]
