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Byline or “Myline”: The Importance of Putting Ego in Check When Ghostwriting
Whether engaging a freelancer, account representative at a PR firm, or other in-house staff, a common task often requested by marketing departments is help researching, composing, and editing a piece of content (byline article, blog post, editorial, etc.). It’s really not much of a surprise; when push comes to shove, product engineers with in-depth knowledge of their industries are focused on finding the next innovation, “C level” and other executive staff need to prioritize important […]
Your Byline Is Published: Now What?
Your lead engineer’s headshot is grinning back at you from one of your industry’s leading magazines. Congratulations! After weeks of identifying a topic, developing content with your team or PR firm, finalizing stats and language with the engineer slated to author the piece, and submitting for consideration, your byline article has been published. Byline articles are a great way to offer your company’s thought leadership for industries you work in. The article is often ghostwritten […]
Data Center Public Relations Newsletter Released
Earlier this week, Beverly Hills Public Relations firm, Milldam Public Relations released its November newsletter. The theme of the newsletter discusses the importance of not overlooking new office or geographic expansion announcements. Many dismiss these announcements as not necessary, but there are different angles to leverage when promoting an expansion: Localize it Highlight how your customers/targets will benefit Include who will be leading the new office Mention the reason for the expansion Highlight customers/partners in […]
Los Angeles Public Relations Firm Releases June Newsletter
Meet Milldam’s summer interns and check out the recent client news Last week, we released our June Newsletter with a focus on content development and our new summer 2022 interns Elizabeth Brooks and Sitong Yang. Elizabeth and Sitong are both students at the University of Southern California and share the same interest in communication. Elizabeth and Sitong will be working out of Milldam’s Beverly Hills office. As we head into summer and events start to […]
GRC’s Larry Kosch Pens Piece for DCR Looking at Immersion Cooling and Efficiency Metrics
We recently worked with Green Revolution Cooling on a byline for Data Centre Review Magazine. In this piece, Larry Kosch, Director of Product Marketing at GRC, explores how immersion cooling can affect data centre metrics. “This is a transformational moment for data centre design, as efficiency and sustainability grow in importance,” he says. You can read the full piece here.
Five Benefits of Public Relations
How can you unlock the power of Public Relations? Public Relations allows businesses and companies to communicate their message in an effective and authentic way. Additionally, Public Relations serves as a way for companies to build a reputation and enhance their brand image. Many PR professionals wonder, “How can I communicate the value of Public Relations?” Although there are no metrics and formulas to measure the value of PR, we can use feedback and marketing […]
The Importance of Content Marketing
How do you effectively market to a diverse group of people? By Amanda Brooks With constant technological advancements, it’s hard to stay in control. One of the major changes in the industry is data and how it is being used. We live in a fast-paced society where humans expect immediate feedback, response, and reactions. It’s important for businesses to evolve with their client’s needs when it comes to advancements in technology. Content marketing uses a […]
Whitepaper Writing: The Most Effective Type of Content Marketing
Whitepapers are an essential part of any company’s marketing strategy and are an excellent tool to highlight your company’s directly to end-users. By Amanda Brooks The Power of a Whitepaper Whitepapers in the technology industry have become increasingly popular for one reason: technology keeps evolving. Moreover, whitepapers offer high quality content that not only increase credibility, but help drive qualified leads and can play an important role for any sales force. Savvy B2B Marketing blog […]
Technology White Paper Writing Service
Why are data center white papers important and how can we help your company utilize them? Milldam goes above and beyond to satisfy our customers’ wide array of strategic communications needs. In addition to article placement, crisis communications, and event management, we offer a white paper writing service. White papers are a huge project to undertake in-house. So, let us take the reins. White papers provide a variety of benefits to any business: lead generation, thought […]
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