News

Milldam Public Relations’ President Featured in Mission Critical Magazine for Participation in Upcoming CAPRE Panel

Milldam Public Relations’ President Featured in Mission Critical Magazine for Participation in Upcoming CAPRE Panel

in Article Placement, Client News, Milldam News

Adam Waitkunas, Founder and President of Milldam Public Relations, has been invited to speak on data center and colocation marketing at CAPRE’s Greater Denver Data Center Summit, reports Mission Critical Magazine. From the article: Colocation Marketing Session To Be Held At Greater Denver Data Center Summit Milldam Public Relations’ president and founder Adam Waitkunas will explore how colocation facilities can leverage new digital strategies while building brand awareness and developing leads. Milldam Public Relations announced that […]

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Milldam Public Relations’ President and Founder to Discuss Data Center and Colocation Marketing at CAPRE’s Greater Denver Data Center Summit

Milldam Public Relations’ President and Founder to Discuss Data Center and Colocation Marketing at CAPRE’s Greater Denver Data Center Summit

in Milldam News, Press Releases

Discussion to explore how colocation facilities can leverage new digital strategies while building brand awareness and developing leads DENVER–(BUSINESS WIRE)–Milldam Public Relations, a comprehensive public relations firm serving a range of technology sectors including data center, telecommunications and energy, announced today that President and Founder, Adam Waitkunas will be speaking at CAPRE’s Greater Denver Data Summit. The event will be held on August 17, 2017 at the Denver Art Museum. “As competition in the data center space has […]

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The Importance of Engaging Customers to Leverage Press Coverage

The Importance of Engaging Customers to Leverage Press Coverage

in Milldam Minute, Uncategorized

As we’ve previously discussed in the Milldam Minute, a customer that is willing to provide a testimonial is an excellent resource for generating press coverage.  Two weeks ago, I discussed the importance of developing case studies for the benefit of press coverage.  Today’s blog focuses on the customer engagement process and how to tie trends to recent company news. Over the last fifteen years, Milldam has helped numerous clients in the delicate process of convincing […]

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A Primer on PR Metrics

A Primer on PR Metrics

in Milldam Minute

As we’ve discussed before, understanding the value of public relations is rarely a straightforward process. Concepts like measuring column inches (literally) and calculating ad equivalency were once the standard in providing concrete figures to justify the cost of PR campaigns. Over time, however, these legacy metrics have been increasingly cast aside in favor of more high-tech solutions. In the private sector, businesses largely gauge success on whether an initiative can be linked to a sale, […]

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Creating ‘Insta’ Buzz for Your Business

Creating ‘Insta’ Buzz for Your Business

in Milldam Minute

Why an Instagram presence is a must for any small business The latest Instagram statistics reveal that the interactive photo sharing application has approximately 700 million monthly active users uploading 95 million photos each day. According to the most recent Advertising Agency Survey by STRATA, 53% of clients plan to use Instagram for social media advertising campaigns while 37% choose Twitter. Facebook remains the dominant social media player with 95% of the agencies polled reporting […]

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Launch of First Croatian Point of Presence Marks Hurricane Electric’s Latest Move in European Expansion

Launch of First Croatian Point of Presence Marks Hurricane Electric’s Latest Move in European Expansion

in Client News, Press Releases

Largest IPv6-native Internet backbone will provide area with high speed IP transit, low latency and fewer router hops ZAGREB, Croatia–(BUSINESS WIRE)–Hurricane Electric, the world’s largest IPV6-native Internet backbone, continues to expand its global network with the opening of its latest Point of Presence (PoP) in Central Europe at the SRCE Zagreb Data Center. Located at Josipa Marohnića 5 (Trnje), 10000 Zagreb, Croatia, this is Hurricane Electric’s first Point of Presence in the Republic of Croatia. SRCE, […]

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The Public Relations Imperative: Case Studies

The Public Relations Imperative: Case Studies

in Milldam Minute

As we have mentioned in the Milldam Minute throughout the last year, there are a range of actions companies can take to maximize their PR. However, there is one tool that stands out when a company is seeking to gain additional exposure and increase their credibility while empowering the salesforce: case studies. The case study carries an unprecedented amount of weight with trade publications, business publications and potential customers for a variety of reasons. As […]

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Gary Wong of Instor Solutions is Featured in Data Center Knowledge’s Industry Perspectives

Gary Wong of Instor Solutions is Featured in Data Center Knowledge’s Industry Perspectives

in Article Placement, Client News

Gary Wong of Instor Solutions shares valuable insights and preventative measures on how to protect data centers from earthquake catastrophes. Read more below. Be Proactive in Data Center Earthquake Mitigation INDUSTRY PERSPECTIVES ON July 10, 2017 BY Of all the natural disasters that can affect data centers, earthquakes are among the most damaging. Given the data center industry’s continued growth and expansion throughout California, these potentially catastrophic events are always top of mind for data center […]

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EnterpriseTech Features Data Center Virtualization Utilized at Citigroup Facility by Future Facilities’ 6SigmaDCX Product Line

EnterpriseTech Features Data Center Virtualization Utilized at Citigroup Facility by Future Facilities’ 6SigmaDCX Product Line

in Article Placement, Client News

Future Facilities’ 6Sigma DCX Product Line has become a beneficial platform for data center planning at Citigroup. The toolset was first operated at Citi’s monumental 40,000 square foot data center in New York, and will continue to be a vital resource for the leading global bank. From the article: At Citigroup, Christian Pastrana, vice president of datacenter planning, found himself at the convergence point of stakeholder contradictions while managing Citi’s space-tapped, 40,000 square foot, 1986-vintage […]

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“Acquiring” Minds Want To Know

“Acquiring” Minds Want To Know

in Milldam Minute

How Public Relations Can Lead to a Liquidity Event Several of our previous posts have discussed the different benefits that public relations can have on your business. There is also much to be said about the impactful role that sustained PR campaigns can play in a company that is seeking to merge with another or trying to become an attractive candidate for acquisition. While this is not a goal for everyone, your long-term business strategy […]

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