Why Milldam?
Milldam was founded with the purpose of sharing technical information and breaking news with a public audience hungry for stories about the world’s fastest growing industries.
Our interest in the technology, data center, energy, telecom, and facilities industries means that we are a boutique size firm with niche concentrations.
We work to find the best possible avenues for promotion, whether the goal is awareness of a new line of products, continuing the growth of an existing business or building brand recognition in preparation for a potential acquisition.
To win for customers, Milldam will always:
- Maintain and reflect a culture of professionalism, reliability, integrity and responsiveness that match that of the largest consulting firms
- Build trust through honesty, candor, collaboration and confidentiality
- Achieve the highest possible standards of quality in our work and presentations
To maximize value for all clients, Milldam continually works to:
- Cultivate relationships with members of the media, political officeholders and trade organizations
- Stay on top of new technical developments, the latest media trends and the disciplines of our clients
- Be an active member of the technology communities and of appropriate professional organizations
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The Benefits of Public Relations
Why would a company need public relations?
Here’s Why
Public relations mediates between a company’s outreach and the public’s perception.
- Effective Public Presentation: Public relations harmonizes internal and external facets of a company, so that the company is effectively presented to a wide audience.
- Greater Growth & Awareness: Public relations commits to delivering a true understanding of a company and its purpose to promote product growth and brand awareness.
- Ensure Credible Perception: Public relations ensures the credibility of a company from the perception of the media, competitors, and clients.
How does public relations work?
See it in Action
Public relations promotes a company’s products and news, builds brand awareness, and maintains relationships with many forms of media for optimal information distribution.
Stories: Public relations inspires, creates, and distributes a company’s information, usually in the form of stories.
Publication: These stories are published or broadcast through newspapers, magazines, television, radio, and far-reaching online opportunities.
What are the benefits of public relations for a company?
Public relations relies on earned media. Earned media means reaching out to media outlets to place stories and it has numerous advantages over paid advertising when influencing how a company is perceived.
- Importance: Editorial coverage is taken seriously, garners greater attention, and enhances a company’s reputation.
- Influence: A mention in newspaper, article, or release is perceived as important and, over time, makes a company a reliable and respected source to quote.
- Interest: Deliberate public relations campaigns create a strong, controlled, and cohesive image of a company for the public.
Reap the Benefits
