News

Leveraging Public Relations to Reach Public Sector Customers

Leveraging Public Relations to Reach Public Sector Customers

When companies look to reach federal or local government end-users, they’re often intimidated by the daunting approval process.  While there are many hurdles to obtaining this goal, one approach to get your name in front of government decision makers is to launch a concerted PR effort targeting this unique group.  As with the private sector, the government has industry vertical publications that cater to particular disciplines.  For example, one of the leading publications for the […]

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Public Relations For Small Businesses

Public Relations For Small Businesses

Understanding What You Want, What You Need, and the Differences between the two The American spirit of entrepreneurialism remains strong. The most recent data shows that there are nearly 30 million small businesses spread across the country that are employing about 57 million individuals—about 48% of the private sector workforce. Their interests span a variety of topics and produce a multitude of products and services. Most share a common trend: they want increased exposure. In […]

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Telecom Ramblings briefs on Hurricane Electric bringing high-speed IP transit to East Africa in its Monday Bytes section

Telecom Ramblings briefs on Hurricane Electric bringing high-speed IP transit to East Africa in its Monday Bytes section

Hurricane Electric was mentioned in Telecom Ramblings’ Monday Bytes section for its partnership with Djibouti Telecom. From the article: Hurricane Electric has added another IP customer as a start to this week. Djibouti Telecom has hooked up with HE’s backbone at two key global PoPs at Equinix and Global Switch facilities in Singapore. Three months ago, HE extended its own backbone into Djibouti itself as part of a push into the Middle East and Africa. […]

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Djibouti Telecom Connects Its IP Network with Hurricane Electric to Help Bring High-Speed IP Transit to East Africa

Djibouti Telecom Connects Its IP Network with Hurricane Electric to Help Bring High-Speed IP Transit to East Africa

With new connection, customers of East Africa’s major IP transit providers will have access to Hurricane Electric’s expansive global network June 12, 2017 03:00 AM Eastern Daylight Time DJIBOUTI–(BUSINESS WIRE)–Djibouti Telecom, East Africa’s leading telecom operator, announced today that it has joined its IP network with Hurricane Electric, the world’s largest IPv6-native Internet backbone. The connection was made at two key global Internet Points of Presence (POPs) located in Singapore at Equinix and Global Switch facilities, which […]

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Future Facilities publishes to Government Computer News on how computational fluid dynamics modeling can accelerate compliance with the Data Center Optimization Initiative (DCOI)

Future Facilities publishes to Government Computer News on how computational fluid dynamics modeling can accelerate compliance with the Data Center Optimization Initiative (DCOI)

Aitor Zabalegui, lead consultant engineer, East Coast, for Future Facilities recently published to the Industry Insight section of Government Computer News about two basic approaches to efficiency that help businesses comply with the DCOI. From the article: By Aitor Zabalegui Jun 07, 2017 Since August 2016, federal agencies have been actively pursuing measures to comply with the Data Center Optimization Initiative. Issued by the Office of Management and Budget, the DCOI provides categorized efficiency targets […]

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SOCIAL MEDIA SUPERSTARS: 3 WAYS TO MOTIVATE EMPLOYEE ENGAGEMENT

SOCIAL MEDIA SUPERSTARS: 3 WAYS TO MOTIVATE EMPLOYEE ENGAGEMENT

Social media is a phenomenon that has the capability of benefiting and impacting businesses on a wide-scale level. To maximize this kind of exposure, it’s important for a company to be fully invested in social media beyond a marketing team or social media manager. As a recent example of companies using social media to their advantage, the recent Unicorn Frappe creation from Starbucks infiltrated various social platforms as customers persistently posted these vibrant drinks throughout […]

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RF Code to Demonstrate Benefits of Real-Time Data Center Solutions at DCD>Webscale in San Francisco

RF Code to Demonstrate Benefits of Real-Time Data Center Solutions at DCD>Webscale in San Francisco

Reduction in operational costs and predictability over traditional risks will be highlighted through smarter business processes and measurable KPIs enabled by CenterScape Solution “As the data center industry continues to adopt IoT into its many facets, companies are increasingly in need of data-driven solutions based on real-time information,” – Ed Healy, CEO SAN FRANCISCO, CA (PRWEB) JUNE 06, 2017 RF Code, the leading provider of real-time data center solutions, announced today that it will be […]

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Growth in Data Center Sector Drives Instor to Expand

Growth in Data Center Sector Drives Instor to Expand

New hires strengthen firm’s capacity to meet increasing demand for data center infrastructure solutions June 05, 2017 10:21 AM Eastern Daylight Time FREMONT, Calif.–(BUSINESS WIRE)—Instor Solutions, Inc. (Instor), a global leader in data center infrastructure solutions, announced today three appointments to its team that will service the rapidly expanding data center and critical facility industries while further strengthening the company’s commitment to its end-users. “I am eager to concentrate my efforts exclusively on sales in […]

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Top 3 Benefits of Tweetdeck

Top 3 Benefits of Tweetdeck

Social media remains an integral element of modern PR campaigns and a strong case can still be made for using the platform Twitter. It remains one of the “big three,” along with Facebook and LinkedIn, as the top social platforms that companies turn towards to help broadcast a variety of messages or company updates (Instagram is arguably a close fourth). Launched in 2006, Twitter is a well-established tool for many companies. Its content is an […]

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Localizing Your Company’s News When Expanding to a New Location

Localizing Your Company’s News When Expanding to a New Location

At some point, your company will be announcing a new product or service to an audience located outside of your regular geographic region.  This could be a new office in a different locale, new staff members occupying an office outside of your headquarters, or a combination of both.  Initially, it can be very difficult to penetrate the local media market to get your news broadcast in a new area.  From a PR perspective, there are […]

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