Milldam Minute

Let’s Do Some Sweatworking

Let’s Do Some Sweatworking

in Milldam Minute

We’ve all been networking before, a necessary component of any career. But have you ever been sweatworking? The trendy alternative to a cocktail hour or traditional business meet up, sweatworking has developed as a new way to connect with industry leaders and colleagues. Involving physical activity of some sort, often pilates, yoga, or a boot camp style workout, sweatworking allows participants to workout together with a business focus. Essentially combining physical activity with a business […]

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Getting The Most Out of Your PR Firm During a Change in Marketing Leadership

Getting The Most Out of Your PR Firm During a Change in Marketing Leadership

in Milldam Minute

If you’re in business long enough it’s a given: at some point your company is going to go through a major transition, whether it’s a change in senior management or a shakeup within the board of directors. However, one transition that’s often underappreciated is the changing of a marketing executive. As PR practitioners, change in marketing leadership can either be an impediment to the continuity that has been developed over years or an opportunity to […]

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The Importance of Truth in Public Relations

The Importance of Truth in Public Relations

in Milldam Minute

It’s a concept most are familiar with when a business issues a statement in response to some bad news: “They’re just saying that to improve their PR.” The public is largely skeptical when companies implement crisis communication plans and look for damage control. Perhaps this skepticism is reaching its zenith now that terms like “alternative facts” and “false news” are being bandied about the media. As a result, whether mitigating negative publicity or simply broadcasting […]

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5 PR Trends You Should Know About

5 PR Trends You Should Know About

in Milldam Minute

As the snow (still!) falls in New England, our clocks leap forward, and Q1 draws to a close, we’re stepping back to review 2017 PR trends. Many blogs ended 2016 with a look ahead and several PR publications and firms additionally examined which trends they expected to lead PR movement in 2017. Now that we’re a few months in, we revisited some predictions to consider how they may already be affecting your own PR strategy. […]

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4 Ideas For Your Next Email

4 Ideas For Your Next Email

in Milldam Minute

Email marketing provides an attractive tool with which to promote your business and consequent offerings to a wide audience. Done well, email marketing campaigns result in increased web traffic, brand exposure, partnership opportunities, and more. However, the prospect of creating yet another piece of content that delivers fresh news items every month can add to the already heavy workload that many marketing departments are carrying. If created with attention to audience and purpose however, email […]

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Data Center Conferences: PR Prep for DCD or DCW

Data Center Conferences: PR Prep for DCD or DCW

in Milldam Minute

Two major US data center trade shows are rapidly approaching and you should be finalizing your PR strategy for both. Datacenter Dynamics (New York City in March) and Data Center World (Los Angeles in April) have historically drawn large crowds of senior data center and IT executives. Even though these shows are held annually and have been around for years, it’s important to revisit your strategy for the events every time you attend or exhibit […]

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Managing Client Expectations

Managing Client Expectations

in Milldam Minute

I was recently reminded how important it is to always set client expectations and to manage those expectations throughout the life of a campaign or project.  While these prearranged guidelines are arguably even more important when it comes to PR, mostly due to the unpredictability of media coverage, I believe that there are a few points to setting expectations that can be applied to just about every professional services provider. As with most things, communication […]

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Byline or “Myline”: The Importance of Putting Ego in Check When Ghostwriting

Byline or “Myline”: The Importance of Putting Ego in Check When Ghostwriting

in Milldam Minute

Whether engaging a freelancer, account representative at a PR firm, or other in-house staff, a common task often requested by marketing departments is help researching, composing, and editing a piece of content (byline article, blog post, editorial, etc.). It’s really not much of a surprise; when push comes to shove, product engineers with in-depth knowledge of their industries are focused on finding the next innovation, “C level” and other executive staff need to prioritize important […]

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First Impressions

First Impressions

in Milldam Minute

You know how important social media campaigns and profiles are to supporting your public relations campaigns. One way to indicate this importance to your company’s stakeholders is through the use of social media analytics. However, analytics can’t serve anybody if you’re unable to explain what they mean. While the most popular social media platforms (and those best used for B2B social media campaigns) host their own analytics, it can be challenging to parse through the […]

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Don’t Skip Press Briefings

Don’t Skip Press Briefings

in Milldam Minute

Does it surprise you that this is an issue that PR firms sometimes have to grapple with? More often than not, our clients appear at press briefings on-time and prepared to talk with important reporters and analysts in their industries. However, there are times when an executive isn’t able to make it to her briefing or a director vanishes right before his scheduled interview. Over the years, we’ve heard a wide variety of justifications when […]

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