You’ve made it: your company booth is in place, your colleagues are in meetings, and you’re heading off to the keynote session at an industry event that you’ve been looking forward to all year. The speaker is a big name and the topic sounds promising. Time to sit back, relax… and get your phone out. Unlike rush hour traffic or your kid’s dance recital, presentations are an opportunity where you should be encouraged to message […]
You would never operate a business without workers’ compensation or professional liability insurance, would you? Shouldn’t the same apply when it comes to your company’s reputation? While we never start the day thinking of all the disasters that could unfold, it’s inevitable that a crisis will arise at some point in the future. How your company communicates during this tumultuous time is often the difference between staying in business or forever tarnishing the brand that […]
“…the value PR brings to the table is undisputed.” Toby Cosgrove, CEO of Cleveland Clinic In a recent interview between Steve Barrett, Editor- in-chief of PRWeek US and Toby Cosgrove, CEO of Cleveland Clinic, the latter created some PR buzz for an industry that typically generates this kind of interest for others. Held with auspicious timing for those of us working at PR firms, the conversation took place at the 2016 PRWeek Conference: The Value […]
September is a pivotal month in the world of public relations and marketing. It marks the end of the third quarter, a return to regular office hours, a rise in travel, an influx of projects, and general uptick in company activity. The September/October timeframe is a great opportunity to pull together a newsletter or email note to your customers and partners. September ends the summer quarter while October heralds the beginning of the critical fourth […]
The Milldam team has been on the road! The past month or so, we’ve attended a variety of industry events, held some client meetings, and flown all over the country reconnecting with our friends in the industry and networking with new faces as well. The pictures below show a little bit of our experience: AFCOM Data Center World | New Orleans, LA SEPTEMBER 12-15 CRACing The Ceiling | New Orleans, LA SEPTEMBER 13 451 Research’s […]
The data center has made an appearance at Paris Fashion Week! To my surprise, high fashion figurehead Karl Lagerfeld used data centers as the inspiration for his Spring/Summer 2017 collection for Chanel at the recent show. While data centers have occasionally appeared in pop culture over the years, the merging of one of fashion’s biggest houses with one of the tech industry’s nerdiest institutions brings data centers in front an entirely new audience. Combining the […]
Whether traveling to a new location for a business trip or working out of your corporate headquarters, there are many benefits to moving your meeting from the office or convention center to one of your favorite dining establishments. In addition to enjoying good food and relaxing with a libation, the client or business prospect dinner provides a more relaxed atmosphere than a hectic trade show booth or busy office. It’s also an opportunity to get […]
Welcome to the September edition of the Milldam Monthly. As August turns to September and our weather turns from “hot and humid” to “classic New England fall,” our thoughts turn towards the inevitable rush of PR campaigns and exciting announcements that populate the autumn months. Though Milldam has been in business for over 10 years, we enjoyed stepping back for this newsletter and thinking about some “basics.” What does it mean to send a […]
Running an event for the first time can raise many things: hopes, expectations, fears, and blood pressure. I experienced all of these when I recently attended the Data Center World conference in New Orleans and ran an event for the first time. Called “CRACing The Ceiling,” this networking event was the first in an anticipated series, created for women who work in the data center industry. It’s a risky choice to plan any event. The […]
We’re often asked what the difference between Public Relations and Marketing is. To me, the answer is simple: money. More specifically, the differences can be found in what your hard earned dollars get you. Despite what you sometimes read, marketing and PR should never be in competition with each other. Both offer unique approaches to getting the same job done: increasing public awareness about your business and its offerings. The real contrast is in the […]
