As we briefly covered in Part One of this series, there are a variety of benefits when content marketing is successfully employed, among them: establishing credibility, creating positive associations, and fostering loyalty and brand association. As part of our introduction to the subject, we examined three best practices to consider before putting pen to paper, whether developing a standalone piece of collateral or an in-depth content marketing campaign: Create a plan with goals Track the […]
Part One Never before has the average consumer had access to greater information on the goods and services that interest them. While a benefit to us all, this simple fact also poses significant challenges on how to effectively market to such a diverse group. While they still hold a place in every marketing plan, hoping to gain attention and marketspace through sheer exposure simply isn’t savvy enough anymore. There are too many mediums from which […]
Current News Cycle Shows Why Actionable Results Are Imperative In an earlier blog post, I wrote about the importance of having a crisis communications plan and the basics of implementation. Even if you or your organization are not expecting a crisis (who is?) one will likely occur and your executives will need to spring into action. After all, you will be judged not only by your response but by the measurable actions your organization has […]
With the fall tradeshow season underway, now is an excellent time to strategize on how to get the most out of the events that you’re attending or considering attending. With all the noise and activity, simply walking or exhibiting at a trade show is not enough to generate a worthwhile ROI. You need to differentiate your company from the others that are attending, especially if you’re a startup or mid-sized business within a crowded industry. […]
Having recently completed its third year, the 2017 Data Center Austin Conference (otherwise known as DC/AC) is a relatively new event for the data center industry and attempts to set itself apart from other trade shows. Founded by Kirk Offel, Executive Vice President of Platform Delivery for Aligned Energy, the conference’s vision is “to bring together the most respected thought leaders in the Data Center industry to effectively bridge the gap between the current state of […]
Bridging the communications gap between end-users and vendors Last week, I had the opportunity to participate in CAPRE’s Greater Denver Data Center Summit. Unfortunately, the type of panel I participated in is very rare at industry-centric events, as most tend to focus on best practices and industry expertise (important components for sure) while marketing and communication are absent from the agenda. How companies market and communicate their products and services is a key topic in […]
The BDCC was founded in September, 2016 by Milldam Public Relations and Vanderweil Engineers to network, inspire, create and advance the greater Boston innovative spirit and discuss all things data center. From co-location, to network and MEP operations, electrical and mechanical design, industry trends, DCIM and software to relocation, strategy, and security, no topics are off limits. The group meets quarterly to informally talk shop and help each other learn and grow. Held on August […]
Popular social platforms such as Facebook, Twitter, and LinkedIn each provide different benefits for business networking. However, online conversation can only go so far. This blog provides an introduction to Meetup: an application that combines features from all of these familiar tools to promote face-to face interaction in group settings based on similar interests. To help those that are unaware, this post will provide the basic steps to tailoring a Meetup account to help meet […]
As we’ve previously discussed in the Milldam Minute, a customer that is willing to provide a testimonial is an excellent resource for generating press coverage. Two weeks ago, I discussed the importance of developing case studies for the benefit of press coverage. Today’s blog focuses on the customer engagement process and how to tie trends to recent company news. Over the last fifteen years, Milldam has helped numerous clients in the delicate process of convincing […]
As we’ve discussed before, understanding the value of public relations is rarely a straightforward process. Concepts like measuring column inches (literally) and calculating ad equivalency were once the standard in providing concrete figures to justify the cost of PR campaigns. Over time, however, these legacy metrics have been increasingly cast aside in favor of more high-tech solutions. In the private sector, businesses largely gauge success on whether an initiative can be linked to a sale, […]
