How can you use Instagram to grow your business? Instagram is a powerful and popular social media platform that is used to increase brand reach and find new opportunities to network and scale your business. Over 1 billion people actively use Instagram each month. Additionally, 68% of people become more interested in a brand or product after viewing an Instagram story. It’s a great idea to market your B2B brand on Instagram Instagram was purchased by […]
Media relations can be described as a company’s interactions with editors, reporters, and journalists. The goal is to communicate a client’s newsworthy message, story, or information using the appropriate media outlets. In order to get coverage, it’s critical to create relationships with key reporters; also known as media relations. It’s important to not be overly aggressive when conducting media relations. There are many ways to interact with the media and find the appropriate reporter to […]
This year, Milldam’s President Adam Waitkunas has attended many exciting events. Last month, he attended the 7×24 SoCal chapter in-person event in Tustin, California. It was a great success! David Toralez from Vertiv presented “How Infrastructure contributes to Sustainability.” With numerous in-person events this year, it is important to be prepared. In today’s trade show landscape, if you want your company to stand out, you need to take extra steps before, during, and after the show. To […]
How do you effectively market to a diverse group of people? By Amanda Brooks With constant technological advancements, it’s hard to stay in control. One of the major changes in the industry is data and how it is being used. We live in a fast-paced society where humans expect immediate feedback, response, and reactions. It’s important for businesses to evolve with their client’s needs when it comes to advancements in technology. Content marketing uses a […]
Because of the COVID-19 pandemic, data centers are changing and adapting to the ‘new normal’ By Amanda Brooks Data centers are evolving and it’s important to keep up with the changes! Less Travel: Equinix, the world’s largest colocation provider, struggled during the pandemic’s travel restrictions and lockdowns. Jon Lin, president of the Americas for Equinix said that the most obvious adjustment was that customers could no longer travel to Equinix facilities. Many companies do not […]
Revisiting Data Center Crisis Communications Yesterday, we released the October edition of the Milldam Monthly. This month’s newsletter highlighted the importance of preparing for a crisis. Facebook’s recent outage has renewed the industry’s attention to data center downtime and how outages are handled. Getting in front of a negative story while keeping the lines of communication open for all stakeholders, and ensuring that employees are not going rogue can help lessen the blow to corporate […]
The importance of being prepared for a crisis! By Amanda Brooks Last week on Monday, October 4, Facebook, Instagram, and WhatsApp went down for six hours and three billion people were affected from all corners of the world. Facebook went down for a bit on Thursday, October 8 as well. “I don’t know If I’ve seen an outage like this before from a major internet firm,” said Doug Madory, director of internet analysis at network […]
This week, we released the September edition of the Milldam Monthly. As we head into fall, we wanted to highlight new clients, exciting in-person conferences, trends, and more. In case you missed it, check out a recent blog written by our summer interns Olivia DiFilippo and Amanda Brooks on their experience at Milldam. This month’s newsletter highlighted important client news like GRC’s first annual Data Center Liquid Immersion Cooling Awareness Month. GRC partnered with Dell, […]
What is a data fabric and why is it important? By Amanda Brooks Data needs to be cleaned, validated, and managed before it can be used in analytics and machine learning. It also needs to be accessible to users. Data fabric is designed as an end-to-end data integration and management solution that helps organizations manage their data. Omdia analyst Bradley Shimmin describes data fabric as an API layer or a data-as-a-service layer. According to TIBCO, […]
This summer, we welcomed USC undergraduate students Olivia DiFilippo and Amanda Brooks to the Milldam Public Relations team. They have greatly contributed to Milldam’s client base and content creation. By Amanda Brooks and Olivia DiFilippo Over the last three months, we have interned at Milldam Public Relations. We are both students at the University of Southern California and will graduate USC Annenberg School of Communication with a bachelor’s degree in Public Relations. Adam Waitkunas, President of Milldam Public Relations, […]
