Running an event for the first time can raise many things: hopes, expectations, fears, and blood pressure. I experienced all of these when I recently attended the Data Center World conference in New Orleans and ran an event for the first time. Called “CRACing The Ceiling,” this networking event was the first in an anticipated series, created for women who work in the data center industry. It’s a risky choice to plan any event. The […]
We’re often asked what the difference between Public Relations and Marketing is. To me, the answer is simple: money. More specifically, the differences can be found in what your hard earned dollars get you. Despite what you sometimes read, marketing and PR should never be in competition with each other. Both offer unique approaches to getting the same job done: increasing public awareness about your business and its offerings. The real contrast is in the […]
The August edition of the Milldam Monthly wrapped-up our summer series of newsletters. The three installments (June, July & August) examined the topic of “News on the Go,” with August’s issue – “Going Mobile” – considering the impact of mobile devices on both news and business. The “News” section of this issue inspired us to outline 6 different options for your next press announcement. One of our favorite days every month is when we pull […]
With the unofficial end of summer quickly approaching, many of us will soon be boarding planes to Las Vegas, Orlando and other trade show hotspots. While many view trade shows as an opportunity to network with peers and set up sales meetings, they also offer other avenues to get your company and product information to a mass audience. Many trade show exhibitors and attendees often overlook the inherent value of public relations at trade shows. […]
Caroline Haley authors the column “Caroline’s Cloud” and is Vice President, Outreach & Operations for Milldam Public Relations. Instagram is the photo sharing app taking up lots of space in Facebook’s many data centers. Established in 2010, the app was purchased by Facebook in 2012 for approximately $1 Billion and continues to grow in popularity. As with many social apps, Instagram was quickly seized by marketers to promote various brands, with B2C marketing in particular benefiting […]
Brendon Stellman authors the column “Pure BS” and is Vice President, Director of Client Relations for Milldam Public Relations. “Congratulations, we’ve lined up a briefing for you with one of the foremost publications in your industry!” Fewer words have caused more simultaneous feelings of joy and dread in company executives. On the one hand, speaking directly to a reporter that writes on your industry is one of the best avenues to communicate your offerings to […]
Here at Milldam, we departed from our usual newsletter format to produce a unique Summer Series that focuses on a few subtopics from one main idea. Due to increased mobility and the nature of busy schedules, our theme for this series is “News on the Go.” We are therefore writing the June, July and August editions of the Milldam Monthly with an emphasis on how to quickly and concisely find the information that interests you […]
Welcome to the Milldam Minute! After more than ten years in the technology industry, with our fiftieth Milldam Monthly to be published this fall, and having held hundreds of conversations with tech marketers working to bridge the gap between their products and their audiences, we’ve decided to present our expertise more often. This is our company blog. This is the Milldam Minute. While we’ve supported Public Relations for a variety of industries (including a few […]
