As PR practitioners, it’s our job to ensure that our clients get coverage in leading publications that their target end-users and other stakeholders read. One of the best methods for getting that coverage is to forge relationships with key reporters; also known as media relations. There are a number of ways to engage with the media members that cover the products or services that your company offers. The most important things to keep in mind […]
Most companies understand the value of a successful press release. Quantifiable results can be seen in the number of press outlets that published the news, ran the release in its entirety, interviewed the contact to learn more, or incorporated its key points into a larger story. Crafting an informative release is one of the fundamental duties of a PR firm, but often minimized or forgotten is the next crucially important step: pitching. Pitching a press […]
Everyone’s goals for sending out a press release can vary. Depending on the news being announced, you may be interested in catching the attention of a particular group of stakeholders, raising the profile of your work in a specific industry, or positioning your company for an acquisition. Regardless, there are a couple of benchmarks you should be monitoring to determine a base-level of success for each press release that you issue. Some initial indicators of […]
If you’re going to take the time and effort to write a company blog, the posts should resonate with your target audience. In keeping with this goal, the Milldam Minute posts in 2016 shared PR insights, tips, ideas, and strategies that we thought helpful or interesting to our readers. As we think about the topics that we’ll be writing about in 2017, we reviewed our own analytics to identify the top 3 most read blogs […]
Since we’re just getting over the holiday rush and everyone is starting to think about their New Year’s Eve plans, I thought I would lighten things up a little and discuss some of the hotspots I enjoyed this year when visiting two of my favorite destinations for work: Las Vegas and Los Angeles. Due to the high number of trade shows that our clients attend, I had the opportunity to visit both locations quite a […]
As 2016 is rapidly coming to a close, businesses are in the midst of planning for 2017. Mapping out your PR strategy for the next year is a key step in bringing positive attention to your work. It makes sense; most of your other essential departments don’t just “wing it,” right? Finance develops a budget to follow for the year, production creates manufacturing schedules and sets launch dates for new offerings, and marketing maps out […]
We craft every monthly newsletter to offer a selection of items demonstrating our work in PR from the previous month. The tip covers an element of PR we’ve been thinking about. The client stories spread news about what they’ve been up to as well as highlight various opportunities for PR. The industry news items help keep us (and you) informed about bigger trends, and of course the upcoming events encourage networking and building connections all […]
Your lead engineer’s headshot is grinning back at you from one of your industry’s leading magazines. Congratulations! After weeks of identifying a topic, developing content with your team or PR firm, finalizing stats and language with the engineer slated to author the piece, and submitting for consideration, your byline article has been published. Byline articles are a great way to offer your company’s thought leadership for industries you work in. The article is often ghostwritten […]
When it comes to business development, our clients are no different from other companies that we come in contact with: everyone is always on the prowl for qualified leads. While there are many approaches one can take to drive new prospects, such as advertising, trade shows, and webinars, an often overlooked activity is the small, seminar-style type of event, or as we like to call them, “Micro Events.” Micro Events are intimate gatherings, usually comprised […]
Hurricane Electric welcomed Bay Area Internet and telecom professionals to its Fremont II Data Center on November 17th. The Carrier Networking Event featured a presentation by John Burke of Nemertes Research and was supported by Comcast. [box type=”info” size=”large” style=”rounded” icon=”none”]Want help running a event like this one? Let us know![/box] Hurricane Electric Carrier Networking Events Join The List Sign up to get notifications about upcoming Carrier Networking Events held by Hurricane Electric in Fremont, CA. […]
