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Upcoming Industry Events
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| The Green Data Center Conference
Feb 23 -25
San Diego Super Computer Center
Feb 29 – March 1
InterContinental London – The O2
London, UK
Feb 28- March 4
Henry B. Gonzalez Convention Center
San Antonio, TX
March 1
Boston Harbor Hotel
Boston, MA
The Green Grid Forum and Members Meeting
March 8-9
Hilton Seattle Airport Hotel & Conference Center
Seattle, WA
March 9-10
Mission Bay Conference Center
San Fransisco, CA
March 9
Sheraton Tara
Framingham, MA
March 9-10
Hynes Convention Center and Auditorium C
Boston, MA
March 14-18
Mandalay Bay
Las Vegas, NV
March 16-18
The Venetian and Sands Expo
Las Vegas, NV
March 20-24
Anaheim Convention Center
Anaheim, CA
April 19-20
New York Marriott Marquis
New York, NY
May 19
Millennium Broadway
New York, NY
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Dear _______ :
Welcome to the February edition of the Milldam Monthly. With 2016 being a leap year, this month’s newsletter is designed to help you and your business make the most of the bonus day.
The Milldam staff has been busy traveling to a variety of trade shows and industry events this month. February’s PR Tip will help you determine the perfect timing to send out your next event press release.
As March approaches, we are getting excited for our 3rd Annual Data Center World Evening Reception in Las Vegas! If you are attending DCW Spring, feel free to contact us to set up a meeting during the event.
Below is a glimpse of our Data Center World receptions from past years . We hope to see you on March 16th! Don’t forget to RSVP to Caroline.
Also – remember to check out our recently refreshed and updated website, milldampr.com!
As always, if you are looking for PR advice or have questions regarding marketing strategy, please feel free to reach out. In the meantime, follow us on our social media channels to stay informed about what Milldam Public Relations and our clients are up to. Best Wishes,
Adam Waitkunas
President
Milldam Public Relations
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| FEBRUARY EVENTS RECAP |
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Click here to see a photo editorial from the trip!
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| DON’T MISS IT! |
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Milldam Public Relations will be sponsoring Bisnow’s upcoming event:
Boston Sustainability & Property Management:
Effectively Implementing and Embracing Sustainability & Maximizing Your Property Value Through Meeting Tenants Demands
When: March 1
Where: Boston Harbor Hotel
Why: This is Bisnow’s inaugural Sustainability & Property Management event! Everyone knows sustainability is important — but what is the real value that it creates? What is the real impact of climate change on a coastal City like Boston? The program will also examine how to maximize property value through efficiencies in building operation while not only meeting, but surpassing tenant needs and demands.
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HUMAN INTEREST
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It’s Leap Year. What Are You Doing With Your Extra Day?
February 29, 2016 is a leap day, which means this year is 366 days long instead of 365. If you are wondering why we have leap days, they were created to keep our calendar in alignment with the Earth’s revolutions around the sun. The extra day, February 29th, only happens every four years, which is unfortunate for the so called “leaplings” who are born on this day. Aside from that, there are some benefits to having an extra day of the year from a business perspective!
1. Leap Day, Cheap Day – Use leap day as an opportunity to offer a discount on your products for a one-day only sale. Update people on social media and use email blasts about the deal.
2. Reduce your prices by leaps and bounds – Working as a local promotion, have customers compete with a tape measure to see who can long jump the furthest. The bigger the jump, the bigger the discount. Consider charging people to participate and giving the proceeds to charity as well!
3. A day in the life of… – To generate social media and marketing content, run a competition where your customers send in pictures of themselves using your products and theme it however you want.
4. Leap of faith? – Create a writing contest for bloggers based around “leaping” and any of your products or services. Offer a prize for the best piece and publish all of them them as part of your marketing and blog content.
Golden Rule: Tie your campaign into your product or service –
Find a way to connect the theme of leap year, the services or products you sell, and the target audience to create a winning campaign!
Read the full article: 4 ways your small business can leap to success in 2016at ConstantContact.com
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| PR TIP OF THE MONTH |
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When to Send Out Your Event Press Release
As we prepare ourselves and many of our clients for the upcoming
Data Center World conference and other industry events, trade show PR is top of mind.
Getting ready for a trade show is a lot of work: setting up appointments with potential customers, preparing the booth, figuring out transportation and lodging, etc. If you want to make the most of your trade show before you even arrive, consider these tips for sending out a press release prior to an event.
1. Determine your press release goal, then base timing around it
Are you looking to spread awareness of your booth, a new product unveiling, or generate media attention about the event? In this case, send out the press release 1-2 weeks in advance to give the media and attendees time to fit your booth into their agenda. If you want to announce an award you received at the show, send the release after the event.
2. Keep travel time in mind
During the days leading up to the show, people are busy getting work done in the office and figuring out travel arrangements. Avoid sending out a press release during the time people will be getting ready for the event so none of the important information in your press release is overlooked.
3. Watch out for other big announcements
Try to avoid sending out your release when competitors are making their own major announcements. You don’t want your message to be overshadowed by someone else’s much-anticipated news.
4. Don’t be afraid to send out more than one release
In order to keep your company’s booth on the top of attendees’ minds, send out 2 or 3 releases with a variety of information to keep them interested in meeting with you.
Read the full blog, Going Against the Flow: The Best Time to Send Out Your Trade Show Press Release at
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| CLIENT NEWS |
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Mission Critical Magazine Features Hurricane Electric
Hurricane Electric expands its global network into the Baltic Region with a new PoP at Data Logistics Center in Lithuania.
Upsite Technologies is Featured by Electronics Protection Magazine
Upsite recently announced that its enhanced AisleLok Under Rack Panel reduced intake temperatures as a result of eliminating exhaust air recirculation under the rack, which can lead to $50,000 in annual energy savings for a 20,000 square foot data center.
Data Center Post Features 2016 Technology Convergence Conference
The February 25th conference featured case studies presented by leading building technology end-users such as eBay, GoPro, Cisco Systems, Samsung, Gilead Sciences, Fidelity Investments and more.
ViaWest Partners with RLE Technologies and Future Resource Engineering
RLE Technologies has been selected by ViaWest to standardize on its monitoring solutions across the company’s 30 data centers. Future Resource Engineering will configure all equipment for optimal performance prior to implementation.
Upsite’s AisleLok® Data Center Products Receive GSA Schedule Contract
Upsite Technologies, Inc.’s AisleLok® products are now approved, cataloged, and available for sale through the U.S. General Services Association’s (GSA) schedule; an online ordering system that provides access to thousands of contractors and millions of products and services for federal government agencies.
Datacenter Dynamics Featured Hurricane Electric’s Latvia PoP
Hurricane Electric has started offering its IP transit services to the Latvia State Radio and Television Center (LVRTC) in Riga – the tallest structure in the EU which serves as the main telecommunications hub of the country.
OpTerra Energy Services Acquired by ENGIE
OpTerra Energy Services, a leading provider of efficiency and sustainable energy solutions for the public and private sectors, joins the family of ENGIE businesses in North America, which span a variety of energy sectors to enhance energy efficiency. The acquisition strengthens both companies’ goals and their commitment to offering new and differentiated energy services for efficient consumption.
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| INDUSTRY NEWS |
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Demand Response for Microgrids
A recent Supreme Court Decision upheld the Federal Energy Regulatory Commission’s (FERC) Order 745 and heightened confidence about the use of demand response as part of the long-term business case for mircrogrids.
Why Retailers Should Take Advantage of the Latest Technologies
Building a robust network and data center will boost sales and efficiency for retail stores in the highly competitive and ever-evolving retail sales environment.
Microsoft’s Experimental Underwater Data Center
Microsoft created a submarine data center, called Project Natick, as an experiment towards finding affordable ways to deploy sustainable cloud data centers.
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About Milldam Public Relations
Concord, Massachusetts-based Milldam Public Relations is a full-service public relations firm that provides competitively priced communications, media-relations, event-management, social media, business-development, writing services, and outreach to small and midsize technology, energy, telecommunications and facilities companies.
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