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Welcome to the June issue of the Milldam Monthly. This edition considers both summertime wine and IT writing. What complexities do you need to be aware of when tasting one or creating the other? We also explore our latest client news, including some exciting milestones, expansions, and product launches, as well as the newest publication to hit the data center market: Data Center Frontier.
June has proven to be yet another busy month for Milldam as we traveled throughout the North East. We enjoyed attending the Data Center & Computing Conference and Expo (DC3) in New York City, the Telecom Exchange on Wallstreet, and the New England Energy Efficiency Conference and Expo (NEEECE) in Boston!
Click the following links to see our photo editorials from the recent events:
We’re also looking forward to seeing many of you at upcoming events, and the forthcoming Critical Facilities Summit this fall.
As always, if you are looking for PR advice or have questions regarding marketing strategy, please feel free to reach out. In the meantime, follow us on our social media channels to stay informed about what Milldam Public Relations and our clients are up to this month! 
Adam Waitkunas
President
Milldam Public Relations
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COMPANY NEWS
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Meet Shannon!
We are delighted to welcome a new member to our Milldam staff this summer, Shannon Shea! Shannon is going to be a senior this fall at Westfield State University, where she will be finishing her Bachelors in Communication and Public Relations. As our summer intern, Shannon will be supporting our Outreach Division and assisting in our day to day PR efforts.
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HUMAN INTEREST
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Sip Sip Hooray!
Between 4th of July festivities and warm summer nights on the porch, multiple occasions may come up when you want to pop open a bottle of something special.
So what are the Best Wines for the Summer?
Our human interest piece for this month, inspired by
“From Riesling to Ros?” which also covers everything in-between, is infused with recommendations from Andr? Compeyre, the director of New York’s Hyatt Regency bar. Find out what Andre is drinking (and serving) this summer. If you’re planning to entertain, this article from
ForbesLife offers many suggestions. Salute!
See the full article at Forbes.
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| PR TIP OF THE MONTH |
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Writing for IT
Just like a sommelier, a writer must be sensitive to subtleties, such as writing to audiences with different tastes and expectations. Excellent writing skills are an important asset to possess in any area of expertise. For jobs writing to the IT industry specifically, many employers are looking for someone who can write clearly and be able to appeal to a broad audience, all the while capturing the details that set IT writing apart in its field.
Working on your own writing projects these days? Here are some tips for sophisticated IT writing published by the Data Center Journal:
1. Use the active voice. While passive voice avoids taking action for the statements being made, active voice commands the full use of the verbs being employed and is also more effective and easier to read.
2. Keep your style boring. Avoid using fancy language and stick to the content. By spicing up the language too much, your writing will lose its importance.
3. Hyphenate compound adjectives to promote clarity. Mastering the use of hyphens is a useful tool in order to make your writing more clear.
4. Read your work aloud. Once you read your work out-loud, it will be easier to identify run-on sentences and other mistakes you may have made.
5. Get help. When writing something important it is always beneficial to have someone else review your work. Feedback from a separate set of eyes will give you another perspective on your writing.
6. Invest in a style guide. For someone that does a lot of writing, using a style guide can be a helpful refresher of all the important rules of writing.
Read the rest of “11 Tips for Better IT Writing” here
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| CLIENT NEWS |
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Cobalt Data Centers announces 3 new migration partners
The Las Vegas-based colocation facility recently added three companies to its partner portfolio: McCollister’s Technical Services, OffsiteDataSync and Rackware. These partners will enable infrastructure relocation and offer data migration experts to Cobalt’s customers.
Learn more at Channel Vision.
Hurricane Electric achieves milestone with 100 internet exchanges
Fremont-based Hurricane Electric recently announced that it has connected with 100 Internet Exchanges. This milestone continues to support Hurricane’s position as the largest IPv6 network on the planet. See the story at Converge! Network Digest.
RLE Technologies publishes to Data Center Knowledge on leak prevention
Jeremy Swanner, Executive VP of RLE Technologies, recently shared an Industry Perspective on leak prevention in data centers. The article explores how to protect a facility and offers a number of best practices for leak prevention that can help avoid moisture-related downtime. Read the article at Data Center Knowledge.
Upsite Technologies launches monitoring system for mission critical facilities
Upsite Technologies’ latest data center offering is an environmental monitoring system. Designed with four sensor inputs, the EMS 200 has the ability to deploy multiple temperature and humidity sensor configurations. Discover the details at Healthcare Facilities Today.
Bluestone Energy Services was a platinum sponsor of NEEECE 2015
The New England Energy Efficiency Conference and Expo gathered leaders in the energy conservation industry, and was once again sponsored by Bluestone Energy Services, a division of OpTerra Energy Services. Bluestone shared examples of successful energy conservation projects at the show. Read more here.
Registration is open for the Critical Facilities Summit 2015
The Critical Facilities Summit, an event that examines data center and mission critical issues, has announced that it will be held on October 5-7 at the Charlotte Convention Center in North Carolina. Registration is now open for the Early Bird Special. See details here.
Future Resource Engineering expands with recent hires
Due to the rising demand for energy conservation in data centers, Future Resource Engineering recently increased its staff with the hiring of a new Controls Engineer and an Energy Efficiency Engineer. With more than 17 years of combined experience, these latest additions to Future Resource Engineering will be working to help companies reduce their energy consumption and take advantage of utility rebates. Learn more from Mission Critical Magazine.
Hurricane Electric establishes second Italian Point-of-Presence
Hurricane Electric has made the connection through another PoP in Italy, at the Nautilus Mediterranean Exchange Point Consortium (NaMeX) in Rome. This newest expansion will offer NaMeX customers greatly increased network capacity. See details at Telecom Paper.
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| INDUSTRY NEWS |
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New must-see data center news and analysis outlet has launched
We’re pleased to see that Rich Miller is back on the data center beat. Last week was the soft-launch of his new data center reporting site, Data Center Frontier. The publication is focused on in-depth coverage of cutting edge innovation in design, efficiency and scalability. Hot off the press, “The Future of the Cloud Data Center” is one of the outlet’s first published pieces. Read it at Data Center Frontier.
“Can Big Data Help you Get a Good Night’s Sleep?”
Find out in this fascinating article by Fortune’s Jeffrey O’Brien, which looks at how large-scale computing power, combined with input from millions of fitness trackers, could help unlock the mysteries of our national insomnia. Read the article at Fortune.
Potential for hundreds of billions in investment for clean energy being discussed
Learn more about a bill that was reintroduced in the U.S. Senate last week, which would allow clean energy projects to leverage master limited partnerships, which are currently being used by the oil and gas industry. See the story at Green Tech Media.
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UPCOMING INDUSTRY EVENTS
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2015 USENIX Annual Technical Conference
July 8-10
Hyatt Regency Santa Clara
Santa Clara, CA
APPNATION Internet of Things (IoT) Summit
July 20-21
Levi’s Stadium
Santa Clara, CA
HostingCon Global
July 27-29
San Diego Convention Center
San Diego, CA
Datacenter Dynamics DCD Internet
July 30-31
San Fransisco Marriott Marquis
San Fransisco, CA
Cloud Open North America
August 17-19
Sheraton Seattle
Seattle, WA
Hosting and Cloud Transformation Summit North America
September 15-17
Bellagio Resort and Hotel
Las Vegas, NV
The Third Annual Washington, D.C. & Mid-Atlantic Data Center Summit
September 16-17
Hyatt Regency Reston
Reston, VA
Data 360 Conference
October 1
Ford Conference Center
Dearborn, MI
Critical Facilities Summit
October 5-7
Charlotte Convention Center
Charlotte, NC
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About Milldam Public Relations
Concord, Massachusetts-based Milldam Public Relations is a full-service public relations firm that provides competitively priced communications, media-relations, event-management, social media, business-development, writing services, and outreach to small and midsize technology, energy, telecommunications and facilities companies.
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