Milldam Minute

Leveraging Public Relations to Reach Public Sector Customers

Leveraging Public Relations to Reach Public Sector Customers

When companies look to reach federal or local government end-users, they’re often intimidated by the daunting approval process.  While there are many hurdles to obtaining this goal, one approach to get your name in front of government decision makers is to launch a concerted PR effort targeting this unique group.  As with the private sector, the government has industry vertical publications that cater to particular disciplines.  For example, one of the leading publications for the […]

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Public Relations For Small Businesses

Public Relations For Small Businesses

Understanding What You Want, What You Need, and the Differences between the two The American spirit of entrepreneurialism remains strong. The most recent data shows that there are nearly 30 million small businesses spread across the country that are employing about 57 million individuals—about 48% of the private sector workforce. Their interests span a variety of topics and produce a multitude of products and services. Most share a common trend: they want increased exposure. In […]

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SOCIAL MEDIA SUPERSTARS: 3 WAYS TO MOTIVATE EMPLOYEE ENGAGEMENT

SOCIAL MEDIA SUPERSTARS: 3 WAYS TO MOTIVATE EMPLOYEE ENGAGEMENT

Social media is a phenomenon that has the capability of benefiting and impacting businesses on a wide-scale level. To maximize this kind of exposure, it’s important for a company to be fully invested in social media beyond a marketing team or social media manager. As a recent example of companies using social media to their advantage, the recent Unicorn Frappe creation from Starbucks infiltrated various social platforms as customers persistently posted these vibrant drinks throughout […]

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Top 3 Benefits of Tweetdeck

Top 3 Benefits of Tweetdeck

Social media remains an integral element of modern PR campaigns and a strong case can still be made for using the platform Twitter. It remains one of the “big three,” along with Facebook and LinkedIn, as the top social platforms that companies turn towards to help broadcast a variety of messages or company updates (Instagram is arguably a close fourth). Launched in 2006, Twitter is a well-established tool for many companies. Its content is an […]

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Localizing Your Company’s News When Expanding to a New Location

Localizing Your Company’s News When Expanding to a New Location

At some point, your company will be announcing a new product or service to an audience located outside of your regular geographic region.  This could be a new office in a different locale, new staff members occupying an office outside of your headquarters, or a combination of both.  Initially, it can be very difficult to penetrate the local media market to get your news broadcast in a new area.  From a PR perspective, there are […]

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Press Releases and Modern Media

Press Releases and Modern Media

As journalism continues to evolve in this digital age, companies seeking to utilize media: newspapers, tech journals, magazines, business journals, online outlets, etc., have also had to adapt to a new (and at times, a seemingly fluid) set of rules and best practices in order to get their messages broadcast. Those working in Public Relations to help achieve this goal must keep up with these changes as well. Recently, members of Milldam PR attended a […]

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Location, Location, Location! Tips for Your New Office Press Release

Location, Location, Location! Tips for Your New Office Press Release

Amid the variety of announcements your company might be making, the opening of a new office location is one of the fastest ways to demonstrate increased growth and rising impact in a new market. While the decision to formally broadcast this information is dependent on larger company strategy, it’s imperative to seize the opportunity for a press release if it’s available to you. If you’ve been given approval to draft one, take a review of […]

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“What Do You Need From Me?” 6 Ways to Help Your PR Firm Help You

“What Do You Need From Me?” 6 Ways to Help Your PR Firm Help You

We can (and sometimes do) spend hours explaining to current or prospective clients the myriad of ways that we can support their marketing, sales, and overall public relations goals. However, there are also a few opportunities that companies should seize in order to help their PR firm better help them. Entrepreneur Magazine explains:  “Some people hire a publicist and expect their workload to be lightened, but that’s naïve thinking. You’ll need to be involved in […]

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Employees: The Often-Overlooked Audience in Your Communications Plan

Employees: The Often-Overlooked Audience in Your Communications Plan

While much of our work consists of providing companies with strategy on external communications and generating buzz about products, services and brand to the end-user community, we often find that businesses tend to overlook their most important ambassadors: their employees. Many companies don’t have any kind of internal communications plan, which can be understandable if they don’t have the resources to create and implement one. However, at the very least, they should be communicating key […]

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Fixing the Cracks in Your Glassdoor

Fixing the Cracks in Your Glassdoor

The ways in which the internet connects all of us continue to grow and change. It has become a powerful tool for academics, consumers, employers, and job seekers. The last group is the most interesting, as those looking for something new or a change in employment now have the ability to vet potential employers through sites like Glassdoor. This has caused both validation and pain for businesses, as those with favorable reviews from current and […]

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