Technology White Paper Writing Service

Why are data center white papers important and how can we help your company utilize them?

Milldam goes above and beyond to satisfy our customers’ wide array of strategic communications needs. In addition to article placement, crisis communications, and event management, we offer a white paper writing service. White papers are a huge project to undertake in-house. So, let us take the reins.

White papers provide a variety of benefits to any business: lead generation, thought leadership, content marketing, etc. They are an excellent tool to advertise your business directly to the end-users you care most about. No matter if it’s a piece on the science behind your offerings, the effects it has on the larger industry, or best practices, white papers are specific to a degree that other avenues of advertising aren’t. Whether part of a B2C or B2B audience, seldom will a random user take the time to register and read a resource so industry-specific. It’s a type of audience segmentation that only generates interest from people in your field, which will reduce the time and cost of following up on unqualified leads.

Once a white paper has exhausted its value as a lead generation tool, the fun work really begins. An experienced PR firm like Milldam can utilize a whitepaper to provide additional value for your business. It can be:

Blasted across social channels (multiple times)
Used to start a discussion and generate activity with end-users (for example, positing its conclusions to industry-specific LinkedIn groups)
Fodder for online and print marketing campaigns
A vehicle to generate interest and secure briefings with reporters and analysts
Presentation material for industry conferences and speaking opportunities
The basis for byline articles (which we believe is a white paper’s greatest value after direct lead generation)

So when you’re creating your sales and marketing budget and wondering if there’s room for a white paper or two, remember that you’re going to get more than just qualified leads. Audience targeting, thought leadership, branding, and a host of other benefits provide the extra justification you need to incorporate a white paper into your PR strategy for next year.