Whether engaging a freelancer, account representative at a PR firm, or other in-house staff, a common task often requested by marketing departments is help researching, composing, and editing a piece of content (byline article, blog post, editorial, etc.). It’s really not much of a surprise; when push comes to shove, product engineers with in-depth knowledge of their industries are focused on finding the next innovation, “C level” and other executive staff need to prioritize important […]
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Your Byline Is Published: Now What?
Your lead engineer’s headshot is grinning back at you from one of your industry’s leading magazines. Congratulations! After weeks of identifying a topic, developing content with your team or PR firm, finalizing stats and language with the engineer slated to author the piece, and submitting for consideration, your byline article has been published. Byline articles are a great way to offer your company’s thought leadership for industries you work in. The article is often ghostwritten […]