Having a crisis communications plan and being able to implement it is akin to an insurance policy for your organization’s reputation. Over the last several years, we have seen numerous critical infrastructure providers and others throughout the data center ecosystem demonstrate a lack of communications preparedness when a serious event takes place.
Without proper crisis planning, reputation, followers and dollars can vanish in no time By Adam Waitkunas Social media influencers continue to flex their muscles through TikTok, Instagram, Twitter and other social media applications, while garnering widespread attention and millions of followers, and to influencing purchasing decisions and other behavior. What happens to this kind of influence in a crisis? Because they are under constant scrutiny, a comprehensive crisis management planning is a must for influencers. […]
Current News Cycle Shows Why Actionable Results Are Imperative In an earlier blog post, I wrote about the importance of having a crisis communications plan and the basics of implementation. Even if you or your organization are not expecting a crisis (who is?) one will likely occur and your executives will need to spring into action. After all, you will be judged not only by your response but by the measurable actions your organization has […]
