Your lead engineer’s headshot is grinning back at you from one of your industry’s leading magazines. Congratulations! After weeks of identifying a topic, developing content with your team or PR firm, finalizing stats and language with the engineer slated to author the piece, and submitting for consideration, your byline article has been published. Byline articles are a great way to offer your company’s thought leadership for industries you work in. The article is often ghostwritten […]
