Post Tagged with: "Public Relations"

It’s Time to Reallocate Event Budgets to Content Development

It’s Time to Reallocate Event Budgets to Content Development

in Milldam Minute

As the business community continues to navigate the COVID-19 climate, one thing is clear: The timing of the return of in-person events in unknown. Given this uncertainty, it’s time to reallocate event budgets to content development.  Increasing content development can help companies maintain their edge and enable them to stay relevant, generate leads, provide added value to existing customers and increase credibility. As we continue to experience an economic downturn and the uncertain direction of […]

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The Case for Content Marketing, Part Two

The Case for Content Marketing, Part Two

in Milldam Minute

As we briefly covered in Part One of this series, there are a variety of benefits when content marketing is successfully employed, among them: establishing credibility, creating positive associations, and fostering loyalty and brand association. As part of our introduction to the subject, we examined three best practices to consider before putting pen to paper, whether developing a standalone piece of collateral or an in-depth content marketing campaign: Create a plan with goals Track the […]

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Hollywood: Crisis Communications is More than Issuing a Statement

Hollywood: Crisis Communications is More than Issuing a Statement

in Milldam Minute

Current News Cycle Shows Why Actionable Results Are Imperative In an earlier blog post, I wrote about the importance of having a crisis communications plan and the basics of implementation. Even if you or your organization are not expecting a crisis (who is?) one will likely occur and your executives will need to spring into action.  After all, you will be judged not only by your response but by the measurable actions your organization has […]

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Let’s Make Marketing Strategy Part of Industry Events

Let’s Make Marketing Strategy Part of Industry Events

in Milldam Minute

 Bridging the communications gap between end-users and vendors Last week, I had the opportunity to participate in CAPRE’s Greater Denver Data Center Summit.  Unfortunately, the type of panel I participated in is very rare at industry-centric events, as most tend to focus on best practices and industry expertise (important components for sure) while marketing and communication are absent from the agenda.  How companies market and communicate their products and services is a key topic in […]

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Milldam Public Relations’ President Featured in Mission Critical Magazine for Participation in Upcoming CAPRE Panel

Milldam Public Relations’ President Featured in Mission Critical Magazine for Participation in Upcoming CAPRE Panel

in Article Placement, Client News, Milldam News

Adam Waitkunas, Founder and President of Milldam Public Relations, has been invited to speak on data center and colocation marketing at CAPRE’s Greater Denver Data Center Summit, reports Mission Critical Magazine. From the article: Colocation Marketing Session To Be Held At Greater Denver Data Center Summit Milldam Public Relations’ president and founder Adam Waitkunas will explore how colocation facilities can leverage new digital strategies while building brand awareness and developing leads. Milldam Public Relations announced that […]

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Milldam Public Relations’ President and Founder to Discuss Data Center and Colocation Marketing at CAPRE’s Greater Denver Data Center Summit

Milldam Public Relations’ President and Founder to Discuss Data Center and Colocation Marketing at CAPRE’s Greater Denver Data Center Summit

in Milldam News, Press Releases

Discussion to explore how colocation facilities can leverage new digital strategies while building brand awareness and developing leads DENVER–(BUSINESS WIRE)–Milldam Public Relations, a comprehensive public relations firm serving a range of technology sectors including data center, telecommunications and energy, announced today that President and Founder, Adam Waitkunas will be speaking at CAPRE’s Greater Denver Data Summit. The event will be held on August 17, 2017 at the Denver Art Museum. “As competition in the data center space has […]

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Creating ‘Insta’ Buzz for Your Business

Creating ‘Insta’ Buzz for Your Business

in Milldam Minute

Why an Instagram presence is a must for any small business The latest Instagram statistics reveal that the interactive photo sharing application has approximately 700 million monthly active users uploading 95 million photos each day. According to the most recent Advertising Agency Survey by STRATA, 53% of clients plan to use Instagram for social media advertising campaigns while 37% choose Twitter. Facebook remains the dominant social media player with 95% of the agencies polled reporting […]

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The Public Relations Imperative: Case Studies

The Public Relations Imperative: Case Studies

in Milldam Minute

As we have mentioned in the Milldam Minute throughout the last year, there are a range of actions companies can take to maximize their PR. However, there is one tool that stands out when a company is seeking to gain additional exposure and increase their credibility while empowering the salesforce: case studies. The case study carries an unprecedented amount of weight with trade publications, business publications and potential customers for a variety of reasons. As […]

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“Acquiring” Minds Want To Know

“Acquiring” Minds Want To Know

in Milldam Minute

How Public Relations Can Lead to a Liquidity Event Several of our previous posts have discussed the different benefits that public relations can have on your business. There is also much to be said about the impactful role that sustained PR campaigns can play in a company that is seeking to merge with another or trying to become an attractive candidate for acquisition. While this is not a goal for everyone, your long-term business strategy […]

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Public PR Crises: How to Respond

Public PR Crises: How to Respond

in Milldam Minute

This year has featured a variety of PR nightmares that have surfaced in the media, creating negative reputations for companies across the globe. As one adverse scenario leads to another, the overall culture, mission and values of businesses rapidly become destroyed as information is interpreted (or misinterpreted) by the public. For instance, the recent United Airlines controversy began with the mistreatment of a passenger. Less than three weeks after this incident, a new story about […]

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