As 2016 is rapidly coming to a close, businesses are in the midst of planning for 2017. Mapping out your PR strategy for the next year is a key step in bringing positive attention to your work. It makes sense; most of your other essential departments don’t just “wing it,” right? Finance develops a budget to follow for the year, production creates manufacturing schedules and sets launch dates for new offerings, and marketing maps out […]
We craft every monthly newsletter to offer a selection of items demonstrating our work in PR from the previous month. The tip covers an element of PR we’ve been thinking about. The client stories spread news about what they’ve been up to as well as highlight various opportunities for PR. The industry news items help keep us (and you) informed about bigger trends, and of course the upcoming events encourage networking and building connections all […]
We get it. Whitepaper writing is a huge project to undertake. However, whitepapers provide a variety of benefits to any business: lead generation, thought leadership, content marketing, etc. Despite these obvious gains, the process of creating a whitepaper can be daunting. The stress-free option is to hire an expert to do the writing for you, which provides him or her with a large check to remove most of the burdens from your staff. Alternatively, you […]
The October edition of Milldam’s monthly newsletter marked a milestone for the publication: it was the fiftieth in the series. The latest issue focused on the longevity of PR campaigns and how to build relationships and strategy with long-term results in mind. For today’s blog, we take a step back to compare the humble beginnings of the first Milldam Monthly to the fiftieth. A lot has changed both in the content we’ve shared and what […]
You’ve made it: your company booth is in place, your colleagues are in meetings, and you’re heading off to the keynote session at an industry event that you’ve been looking forward to all year. The speaker is a big name and the topic sounds promising. Time to sit back, relax… and get your phone out. Unlike rush hour traffic or your kid’s dance recital, presentations are an opportunity where you should be encouraged to message […]
Issue: #50 THE MILLDAM MONTHLY October/2016 The Milldam Monthly has turned 50! Published since 2012, our monthly newsletter showcases industry trends and stories and also offers regular PR tips so our clients and colleagues can learn from our experience. In celebration of 50 issues, this edition focuses on content and articles that will help you shape your own PR efforts for years to come. The PR tip explores 50 blogs run by journalists about journalism. […]
Instor Solutions recently produced the questions for a quiz on data center containment for Mission Critical Magazine. From the quiz: Home » Mission Critical Quiz: Data Center Containment Mission Critical Quiz: Data Center Containment Hot aisle/cold aisle is a layout design for server racks and other computing equipment in a data center. The goal of a hot aisle/cold aisle configuration is to conserve energy and lower cooling costs by managing airflow. Both hot-aisle and cold-aisle […]
“…the value PR brings to the table is undisputed.” Toby Cosgrove, CEO of Cleveland Clinic In a recent interview between Steve Barrett, Editor- in-chief of PRWeek US and Toby Cosgrove, CEO of Cleveland Clinic, the latter created some PR buzz for an industry that typically generates this kind of interest for others. Held with auspicious timing for those of us working at PR firms, the conversation took place at the 2016 PRWeek Conference: The Value […]
September is a pivotal month in the world of public relations and marketing. It marks the end of the third quarter, a return to regular office hours, a rise in travel, an influx of projects, and general uptick in company activity. The September/October timeframe is a great opportunity to pull together a newsletter or email note to your customers and partners. September ends the summer quarter while October heralds the beginning of the critical fourth […]
Welcome to the September edition of the Milldam Monthly. As August turns to September and our weather turns from “hot and humid” to “classic New England fall,” our thoughts turn towards the inevitable rush of PR campaigns and exciting announcements that populate the autumn months. Though Milldam has been in business for over 10 years, we enjoyed stepping back for this newsletter and thinking about some “basics.” What does it mean to send a […]
