Most companies understand the value of a successful press release. Quantifiable results can be seen in the number of press outlets that published the news, ran the release in its entirety, interviewed the contact to learn more, or incorporated its key points into a larger story. Crafting an informative release is one of the fundamental duties of a PR firm, but often minimized or forgotten is the next crucially important step: pitching. Pitching a press […]
North American Data Centers this week released its exclusive report of data center real estate activity from the previous year. According to the report and their own analysis, Data Center Knowledge discusses Microsoft’s role in data center leasing activity during 2016. From the article: COLOCATION, FEATURED, MICROSOFT Who Leased the Most Data Center Space in 2016? BY YEVGENIY SVERDLIK ON JANUARY 18, 2017 The short answer is Microsoft. The second-largest cloud service provider signed six of last year’s […]
Latest issue of the Data Center Real Estate Review includes information on the largest turnkey leases for 2016, analysis of the data center real estate space, and highlights within specific markets January 18, 2017 08:30 AM Eastern Standard Time CHICAGO–(BUSINESS WIRE)–North American Data Centers (NADC), the leading national brokerage firm focused exclusively on the data center market, announced today the release of its much anticipated annual report on data center real estate activity in 2016. […]
Leading engineer at Upsite Technologies, Lars Strong, has published a piece on the ownership of airflow management in a data center to Data Center Knowledge’s Industry Perspectives section. From the article: INDUSTRY PERSPECTIVES Who’s Responsible for Airflow Management in Colocation Data Centers? BY INDUSTRY PERSPECTIVES ON JANUARY 12, 2017 Lars Strong Upsite Technologies Lars Strong is Senior Engineer and Company Science Officer for Upsite Technologies. Who is responsible for airflow management in colocation data centers? It wasn’t that long ago […]
As 2016 is rapidly coming to a close, businesses are in the midst of planning for 2017. Mapping out your PR strategy for the next year is a key step in bringing positive attention to your work. It makes sense; most of your other essential departments don’t just “wing it,” right? Finance develops a budget to follow for the year, production creates manufacturing schedules and sets launch dates for new offerings, and marketing maps out […]
We craft every monthly newsletter to offer a selection of items demonstrating our work in PR from the previous month. The tip covers an element of PR we’ve been thinking about. The client stories spread news about what they’ve been up to as well as highlight various opportunities for PR. The industry news items help keep us (and you) informed about bigger trends, and of course the upcoming events encourage networking and building connections all […]
We get it. Whitepaper writing is a huge project to undertake. However, whitepapers provide a variety of benefits to any business: lead generation, thought leadership, content marketing, etc. Despite these obvious gains, the process of creating a whitepaper can be daunting. The stress-free option is to hire an expert to do the writing for you, which provides him or her with a large check to remove most of the burdens from your staff. Alternatively, you […]
The October edition of Milldam’s monthly newsletter marked a milestone for the publication: it was the fiftieth in the series. The latest issue focused on the longevity of PR campaigns and how to build relationships and strategy with long-term results in mind. For today’s blog, we take a step back to compare the humble beginnings of the first Milldam Monthly to the fiftieth. A lot has changed both in the content we’ve shared and what […]
You’ve made it: your company booth is in place, your colleagues are in meetings, and you’re heading off to the keynote session at an industry event that you’ve been looking forward to all year. The speaker is a big name and the topic sounds promising. Time to sit back, relax… and get your phone out. Unlike rush hour traffic or your kid’s dance recital, presentations are an opportunity where you should be encouraged to message […]
Issue: #50 THE MILLDAM MONTHLY October/2016 The Milldam Monthly has turned 50! Published since 2012, our monthly newsletter showcases industry trends and stories and also offers regular PR tips so our clients and colleagues can learn from our experience. In celebration of 50 issues, this edition focuses on content and articles that will help you shape your own PR efforts for years to come. The PR tip explores 50 blogs run by journalists about journalism. […]
