Does it surprise you that this is an issue that PR firms sometimes have to grapple with? More often than not, our clients appear at press briefings on-time and prepared to talk with important reporters and analysts in their industries. However, there are times when an executive isn’t able to make it to her briefing or a director vanishes right before his scheduled interview. Over the years, we’ve heard a wide variety of justifications when […]
As PR practitioners, it’s our job to ensure that our clients get coverage in leading publications that their target end-users and other stakeholders read. One of the best methods for getting that coverage is to forge relationships with key reporters; also known as media relations. There are a number of ways to engage with the media members that cover the products or services that your company offers. The most important things to keep in mind […]
Instor’s Texas office announcement was recently featured by Connect Media. From the article: Instor Setting Up Shop in North Texas January 25, 2017 Fremont, CA-based Instor Solutions, a designer and installer of data center infrastructure, is entering Texas with a new North Texas office. Specifically, the company will set up its first Texas office on Broadway Avenue in Fort Worth. “While we’ve been serving Texas and other Southwest states for years, the launch of this […]
RLE Technologies announced this week that they have been awarded a patent for their Facilities Management System, reports Facility Executive. From the article: RLE Technologies’ Facilities Management System Receives Patent The company’s latest patent was awarded for innovative mapping and nesting features that employ a distributed monitoring model in facility management systems. January 25, 2017 RLE Technologies, a provider of web-based monitoring solutions and leak detection systems for mission-critical facilities, has been awarded a patent by […]
This week, Instor announced the establishment of a new office in the Dallas/Fort Worth area of Texas, a current hotbed of activity for the data center industry. From the article: California data center firm enters Texas with regional foothold in DFW INDUSTRIES & TAGS Commercial Real Estate Infrastructure Economic Incentives Jan 23, 2017, 1:49pm CST A California-based data center infrastructure provider— which has been undergoing a national expansion effort — plans to enter the […]
Veteran Michigan technology journalist Matt Roush covered the story and examined this newest Point of Presence announced by Hurricane Electric and established in Southfield, Michigan. From the article: BROADBAND CALIFORNIA HIGH-SPEED DATA PROVIDER EXPANDS INTO MICHIGAN JANUARY 19, 2017 ESDMATTROUSH LEAVE A COMMENT SOUTHFIELD — Fremont, Calif.-based Hurricane Electric announced it had established a network Point of Presence (PoP) at the Southfield data center of 123Net. The company said it was its first PoP in […]
Most companies understand the value of a successful press release. Quantifiable results can be seen in the number of press outlets that published the news, ran the release in its entirety, interviewed the contact to learn more, or incorporated its key points into a larger story. Crafting an informative release is one of the fundamental duties of a PR firm, but often minimized or forgotten is the next crucially important step: pitching. Pitching a press […]
North American Data Centers this week released its exclusive report of data center real estate activity from the previous year. According to the report and their own analysis, Data Center Knowledge discusses Microsoft’s role in data center leasing activity during 2016. From the article: COLOCATION, FEATURED, MICROSOFT Who Leased the Most Data Center Space in 2016? BY YEVGENIY SVERDLIK ON JANUARY 18, 2017 The short answer is Microsoft. The second-largest cloud service provider signed six of last year’s […]
Latest issue of the Data Center Real Estate Review includes information on the largest turnkey leases for 2016, analysis of the data center real estate space, and highlights within specific markets January 18, 2017 08:30 AM Eastern Standard Time CHICAGO–(BUSINESS WIRE)–North American Data Centers (NADC), the leading national brokerage firm focused exclusively on the data center market, announced today the release of its much anticipated annual report on data center real estate activity in 2016. […]
Leading engineer at Upsite Technologies, Lars Strong, has published a piece on the ownership of airflow management in a data center to Data Center Knowledge’s Industry Perspectives section. From the article: INDUSTRY PERSPECTIVES Who’s Responsible for Airflow Management in Colocation Data Centers? BY INDUSTRY PERSPECTIVES ON JANUARY 12, 2017 Lars Strong Upsite Technologies Lars Strong is Senior Engineer and Company Science Officer for Upsite Technologies. Who is responsible for airflow management in colocation data centers? It wasn’t that long ago […]
