When companies look to reach federal or local government end-users, they’re often intimidated by the daunting approval process. While there are many hurdles to obtaining this goal, one approach to get your name in front of government decision makers is to launch a concerted PR effort targeting this unique group. As with the private sector, the government has industry vertical publications that cater to particular disciplines. For example, one of the leading publications for the […]
Understanding What You Want, What You Need, and the Differences between the two The American spirit of entrepreneurialism remains strong. The most recent data shows that there are nearly 30 million small businesses spread across the country that are employing about 57 million individuals—about 48% of the private sector workforce. Their interests span a variety of topics and produce a multitude of products and services. Most share a common trend: they want increased exposure. In […]
We can (and sometimes do) spend hours explaining to current or prospective clients the myriad of ways that we can support their marketing, sales, and overall public relations goals. However, there are also a few opportunities that companies should seize in order to help their PR firm better help them. Entrepreneur Magazine explains: “Some people hire a publicist and expect their workload to be lightened, but that’s naïve thinking. You’ll need to be involved in […]
Instor, RLE Technologies, and Upsite Technologies jointly produced the seminar, Beyond Whitespace, on April 27, 2017. The event was hosted at Digital Realty’s 2805 Lafayette Street facility in Santa Clara, CA. Bringing together an intimate group of about 30 end users and industry professionals, the event offered a forum for education and discussion around building out and optimizing data center whitespace. It concluded with an impressive tour of the Digital Realty facility, giving attendees the opportunity […]
Future Facilities, creator of CFD engineering simulation software, was this year recognized among CRN’s Top 100 Data Center companies, reports Mission Critical Magazine. From the article: CRN Names Future Facilities To Data Center 100 List For 2017 Awarded as one of the top 20 data center management providers, company selected due to its proficiency with data center simulation and ability to ensure that data center operators can identify problems before they occur. May 1, 2017 […]
Wendy Dietzler, leader in developing education for the Critical Facilities Summit, recently published to Data Center Knowledge’s Industry Perspectives section about the rise of Minnesota as an up-and-coming location for data center and critical facility activity. From the article: INDUSTRY PERSPECTIVES Why Minnesota is an Emerging Data Center Market to Watch BY INDUSTRY PERSPECTIVES ON APRIL 28, 2017 Wendy Dietzler Trade Press Media Group Wendy Dietzler is VP of Education & Conferencing for Critical Facilities Summit at Trade […]
Awarded as one of the top 20 data center management providers, company selected due to its proficiency with data center simulation and ability to ensure that data center operators can identify problems before they occur May 01, 2017 10:06 AM Eastern Daylight Time SAN JOSE, Calif.–(BUSINESS WIRE)–Future Facilities, provider of engineering simulation software for data center design and operational planning, announced today that CRN®, a brand of The Channel Company, has named the firm to […]
While much of our work consists of providing companies with strategy on external communications and generating buzz about products, services and brand to the end-user community, we often find that businesses tend to overlook their most important ambassadors: their employees. Many companies don’t have any kind of internal communications plan, which can be understandable if they don’t have the resources to create and implement one. However, at the very least, they should be communicating key […]
Strategic acquisition will enable critical facility monitoring and leak detection leader to diversify offerings with addition of data center airflow optimization and underfloor cooling solutions April 25, 2017 09:15 AM Eastern Daylight Time DENVER & FORT COLLINS, Colo.–(BUSINESS WIRE)–RLE Technologies, a leading provider of web-based monitoring solutions and leak detection systems for mission-critical facilities, formally announced today the acquisition from NxGen of Triad Floors, a prominent manufacturer of data center floor tiles and effective airflow solutions. […]
The ways in which the internet connects all of us continue to grow and change. It has become a powerful tool for academics, consumers, employers, and job seekers. The last group is the most interesting, as those looking for something new or a change in employment now have the ability to vet potential employers through sites like Glassdoor. This has caused both validation and pain for businesses, as those with favorable reviews from current and […]
