As we have mentioned in the Milldam Minute throughout the last year, there are a range of actions companies can take to maximize their PR. However, there is one tool that stands out when a company is seeking to gain additional exposure and increase their credibility while empowering the salesforce: case studies. The case study carries an unprecedented amount of weight with trade publications, business publications and potential customers for a variety of reasons. As […]
How Public Relations Can Lead to a Liquidity Event Several of our previous posts have discussed the different benefits that public relations can have on your business. There is also much to be said about the impactful role that sustained PR campaigns can play in a company that is seeking to merge with another or trying to become an attractive candidate for acquisition. While this is not a goal for everyone, your long-term business strategy […]
This year has featured a variety of PR nightmares that have surfaced in the media, creating negative reputations for companies across the globe. As one adverse scenario leads to another, the overall culture, mission and values of businesses rapidly become destroyed as information is interpreted (or misinterpreted) by the public. For instance, the recent United Airlines controversy began with the mistreatment of a passenger. Less than three weeks after this incident, a new story about […]
When companies look to reach federal or local government end-users, they’re often intimidated by the daunting approval process. While there are many hurdles to obtaining this goal, one approach to get your name in front of government decision makers is to launch a concerted PR effort targeting this unique group. As with the private sector, the government has industry vertical publications that cater to particular disciplines. For example, one of the leading publications for the […]
Understanding What You Want, What You Need, and the Differences between the two The American spirit of entrepreneurialism remains strong. The most recent data shows that there are nearly 30 million small businesses spread across the country that are employing about 57 million individuals—about 48% of the private sector workforce. Their interests span a variety of topics and produce a multitude of products and services. Most share a common trend: they want increased exposure. In […]
We can (and sometimes do) spend hours explaining to current or prospective clients the myriad of ways that we can support their marketing, sales, and overall public relations goals. However, there are also a few opportunities that companies should seize in order to help their PR firm better help them. Entrepreneur Magazine explains: “Some people hire a publicist and expect their workload to be lightened, but that’s naïve thinking. You’ll need to be involved in […]
Instor, RLE Technologies, and Upsite Technologies jointly produced the seminar, Beyond Whitespace, on April 27, 2017. The event was hosted at Digital Realty’s 2805 Lafayette Street facility in Santa Clara, CA. Bringing together an intimate group of about 30 end users and industry professionals, the event offered a forum for education and discussion around building out and optimizing data center whitespace. It concluded with an impressive tour of the Digital Realty facility, giving attendees the opportunity […]
Future Facilities, creator of CFD engineering simulation software, was this year recognized among CRN’s Top 100 Data Center companies, reports Mission Critical Magazine. From the article: CRN Names Future Facilities To Data Center 100 List For 2017 Awarded as one of the top 20 data center management providers, company selected due to its proficiency with data center simulation and ability to ensure that data center operators can identify problems before they occur. May 1, 2017 […]
Wendy Dietzler, leader in developing education for the Critical Facilities Summit, recently published to Data Center Knowledge’s Industry Perspectives section about the rise of Minnesota as an up-and-coming location for data center and critical facility activity. From the article: INDUSTRY PERSPECTIVES Why Minnesota is an Emerging Data Center Market to Watch BY INDUSTRY PERSPECTIVES ON APRIL 28, 2017 Wendy Dietzler Trade Press Media Group Wendy Dietzler is VP of Education & Conferencing for Critical Facilities Summit at Trade […]
Awarded as one of the top 20 data center management providers, company selected due to its proficiency with data center simulation and ability to ensure that data center operators can identify problems before they occur May 01, 2017 10:06 AM Eastern Daylight Time SAN JOSE, Calif.–(BUSINESS WIRE)–Future Facilities, provider of engineering simulation software for data center design and operational planning, announced today that CRN®, a brand of The Channel Company, has named the firm to […]
