How can you unlock the power of Public Relations? Public Relations allows businesses and companies to communicate their message in an effective and authentic way. Additionally, Public Relations serves as a way for companies to build a reputation and enhance their brand image. Many PR professionals wonder, “How can I communicate the value of Public Relations?” Although there are no metrics and formulas to measure the value of PR, we can use feedback and marketing […]
As we’ve discussed before, understanding the value of public relations is rarely a straightforward process. Concepts like measuring column inches (literally) and calculating ad equivalency were once the standard in providing concrete figures to justify the cost of PR campaigns. Over time, however, these legacy metrics have been increasingly cast aside in favor of more high-tech solutions. In the private sector, businesses largely gauge success on whether an initiative can be linked to a sale, […]
We can (and sometimes do) spend hours explaining to current or prospective clients the myriad of ways that we can support their marketing, sales, and overall public relations goals. However, there are also a few opportunities that companies should seize in order to help their PR firm better help them. Entrepreneur Magazine explains: “Some people hire a publicist and expect their workload to be lightened, but that’s naïve thinking. You’ll need to be involved in […]
The ways in which the internet connects all of us continue to grow and change. It has become a powerful tool for academics, consumers, employers, and job seekers. The last group is the most interesting, as those looking for something new or a change in employment now have the ability to vet potential employers through sites like Glassdoor. This has caused both validation and pain for businesses, as those with favorable reviews from current and […]
Instor Solutions, Inc has named Jack Vonich its new president. From the article: Retiring Instor President Bob Hancock Picks Jack Vonich as Successor BY KAREN RICCIO ON APRIL 20, 2017 Perhaps one of the biggest compliments for a professional is to be hand-picked by a retiring company president as their own replacement. “Jack (Vonich) is one of the most enthusiastic people I’ve ever worked with. He’s a straight shooter. Very transparent,” Instor’s outgoing president Bob Hancock said about his […]
It can’t have escaped your notice that several of today’s most recognizable names are sorely in need of some positive PR: Pepsi, United, and Sean Spicer. In solidarity with PR teams all over the world that are cringing at these parties’ recent debacles, today’s blog will examine the PR landscape that did and should surround these three incidents. First, a review of what happened: Pepsi Capitalizing on real protests, making light of weighty historical moments, […]
Breaking from tradition, AFCOM’s Global Data Center World conference moved to Los Angeles this year, having previously been held in Las Vegas. Additionally, the conference co-located with HostingCon. Despite the change in venue and locale, the event still offered numerous educational, exhibition, and networking opportunities over the course of three days. Milldam Public Relations attended the show in support of our client, Hurricane Electric, while simultaneously catching up with other clients and industry colleagues + […]
If you’re in business long enough it’s a given: at some point your company is going to go through a major transition, whether it’s a change in senior management or a shakeup within the board of directors. However, one transition that’s often underappreciated is the changing of a marketing executive. As PR practitioners, change in marketing leadership can either be an impediment to the continuity that has been developed over years or an opportunity to […]
7×24 Exchange New England hosted its March event last night with a theme focused on women who work in mission critical facilities. The panel, moderated by Jennifer Cooke, Research Director at IDC, featured Aheli Purkayastha, Product Manager for Purkay Labs, Jeanne Karpel, HR Director for Integrated Design Group, and Kathy Colacchio, Applications System Engineer for Lahey Health. Enjoy these images from the event:
We craft every monthly newsletter to offer a selection of items demonstrating our work in PR from the previous month. The tip covers an element of PR we’ve been thinking about. The client stories spread news about what they’ve been up to as well as highlight various opportunities for PR. The industry news items help keep us (and you) informed about bigger trends, and of course the upcoming events encourage networking and building connections all […]
