Most companies understand the value of a successful press release. Quantifiable results can be seen in the number of press outlets that published the news, ran the release in its entirety, interviewed the contact to learn more, or incorporated its key points into a larger story. Crafting an informative release is one of the fundamental duties of a PR firm, but often minimized or forgotten is the next crucially important step: pitching. Pitching a press […]
Welcome to the September edition of the Milldam Monthly. As August turns to September and our weather turns from “hot and humid” to “classic New England fall,” our thoughts turn towards the inevitable rush of PR campaigns and exciting announcements that populate the autumn months. Though Milldam has been in business for over 10 years, we enjoyed stepping back for this newsletter and thinking about some “basics.” What does it mean to send a […]
Welcome to the September edition of the Milldam Monthly. As August turns to September and our weather turns from “hot and humid” to “classic New England fall,” our thoughts turn towards the inevitable rush of PR campaigns and exciting announcements that populate the autumn months. Though Milldam has been in business for over 10 years, we enjoyed stepping back for this newsletter and thinking about some “basics.” What does it mean to send a […]
