Whether you’re growing your own business, trying to gain personal followers, or finding how you can promote a product, you are essentially following the same algorithm. But what exactly is that algorithm? Social media is made up of all sorts of algorithms that you may understand consciously or subconsciously or maybe not at all. It is all just a game, coming up with catchy captions, selecting the most appropriate hashtags, editing your image a certain […]
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How B2B Companies Can Benefit From Instagram
How can you use Instagram to grow your business? Instagram is a powerful and popular social media platform that is used to increase brand reach and find new opportunities to network and scale your business. Over 1 billion people actively use Instagram each month. Additionally, 68% of people become more interested in a brand or product after viewing an Instagram story. It’s a great idea to market your B2B brand on Instagram Instagram was purchased by […]
The Key to Media Relations
Media relations can be described as a company’s interactions with editors, reporters, and journalists. The goal is to communicate a client’s newsworthy message, story, or information using the appropriate media outlets. In order to get coverage, it’s critical to create relationships with key reporters; also known as media relations. It’s important to not be overly aggressive when conducting media relations. There are many ways to interact with the media and find the appropriate reporter to […]
Taking Advantage of Trade Shows
This year, Milldam’s President Adam Waitkunas has attended many exciting events. Last month, he attended the 7×24 SoCal chapter in-person event in Tustin, California. It was a great success! David Toralez from Vertiv presented “How Infrastructure contributes to Sustainability.” With numerous in-person events this year, it is important to be prepared. In today’s trade show landscape, if you want your company to stand out, you need to take extra steps before, during, and after the show. To […]
The Importance of Content Marketing
How do you effectively market to a diverse group of people? By Amanda Brooks With constant technological advancements, it’s hard to stay in control. One of the major changes in the industry is data and how it is being used. We live in a fast-paced society where humans expect immediate feedback, response, and reactions. It’s important for businesses to evolve with their client’s needs when it comes to advancements in technology. Content marketing uses a […]
Whitepaper Writing: The Most Effective Type of Content Marketing
Whitepapers are an essential part of any company’s marketing strategy and are an excellent tool to highlight your company’s directly to end-users. By Amanda Brooks The Power of a Whitepaper Whitepapers in the technology industry have become increasingly popular for one reason: technology keeps evolving. Moreover, whitepapers offer high quality content that not only increase credibility, but help drive qualified leads and can play an important role for any sales force. Savvy B2B Marketing blog […]
Boston Public Relations Firm Opens New Office in Los Angeles
New office in Beverly Hills, CA will allow Milldam to better serve its West Coast client base By Amanda Brooks We have opened a new office in Beverly Hills, CA! Located on the third floor of the Wilshire Beverly Center at 9465 Wilshire Blvd, Beverly Hills, CA 90212, this new site will serve as the company’s primary presence. This will be the company’s second location, aside from our original location in Massachusetts. The nine-story Wilshire […]
Cloud7 News Covers Hurricane Electric’s Network Expansion at NJFX
Cloud7 News recently covered Hurricane Electric’s network expansion to NJFX in New Jersey. Read the full article here to see the details on HE’s latest expansion.
Hurricane Electric Adds Point of Presence at RSA Dexter Avenue Data Center in Montgomery, Alabama
Latest site will provide government agencies and commercial entities in the Southeastern United States with the ability to choose from additional Internet connectivity options February 27, 2017 08:30 AM Eastern Standard Time MONTGOMERY, Ala.–(BUSINESS WIRE)–Hurricane Electric, the world’s largest IPv6-native Internet backbone, today announced the completion of the latest step in the expansion of its global Internet backbone with the launch of a new Point of Presence (PoP) at The Retirement Systems of Alabama Dexter […]
The Art of the Pitch
Most companies understand the value of a successful press release. Quantifiable results can be seen in the number of press outlets that published the news, ran the release in its entirety, interviewed the contact to learn more, or incorporated its key points into a larger story. Crafting an informative release is one of the fundamental duties of a PR firm, but often minimized or forgotten is the next crucially important step: pitching. Pitching a press […]