Is your company prepared for a crisis? Tips on communicating during tumultuous times. By Amanda Brooks How does Los Angeles communicate during a crisis? If the last year has taught us anything, it is that everything can change in the blink of an eye. This year has featured many PR nightmares that have surfaced in the media, creating negative reputations for companies across the globe. As one adverse scenario leads to another, the overall culture, […]
Our client Data Specialties Inc. was featured in the “milestone” section of the Orange County Register. From the article: “Data Specialties Inc. in Buena Park is celebrating 30 years in business. Data Specialties was founded in 1991 by Ric Maxson and Phil Rafferty. They have overseen hundreds of data center builds for enterprise and colocation facilities, as well as numerous modular and edge data center deployments and facility retrofits.” Please visit The Orange County Register to […]
As DSI celebrates its thirtieth anniversary, modular and edge Data Centers, as well as energy efficiency, are top of mind for Data Center operators Since 1991, Data Specialties Inc. has been a leader in Data Center design-build. DSI’s designs deliver the reliability demanded today, and the scalability and flexibility to accommodate any future moves, additions or changes. From the article: “The Data Center industry has changed significantly over the past thirty years, and we have […]
Whitepapers are an essential part of any company’s marketing strategy and are an excellent tool to highlight your company’s directly to end-users. By Amanda Brooks The Power of a Whitepaper Whitepapers in the technology industry have become increasingly popular for one reason: technology keeps evolving. Moreover, whitepapers offer high quality content that not only increase credibility, but help drive qualified leads and can play an important role for any sales force. Savvy B2B Marketing blog […]
O’Dwyer’s The Inside News of PR & Marketing Communications includes Milldam Public Relations in list of news of firms. From the article: “Milldam Public Relations, which focuses on communications for tech companies, establishes a West Coast office in Beverly Hills. The agency’s founding location is in Concord, MA. The new site will serve as Milldam’s primary presence for the Western United States. Milldam president and founder Adam Waitkunas will lead the new office. ‘As the […]
The installation of efficient lighting and modern controls by Fairbanks Energy Services has led to proven annual energy savings of 244,000 kWh for vXchnge’s Chappaqua, New York data center, reports Facility Executive. From the article: Lighting Retrofit Helps Green Data Center Goals Fairbanks Energy Services worked with its client vXchnge to reduce overall power usage in that company’s Chappaqua, NY data center. October 17, 2017 Fairbanks Energy Services, a full-service design/build energy conservation firm and developer […]
As we briefly covered in Part One of this series, there are a variety of benefits when content marketing is successfully employed, among them: establishing credibility, creating positive associations, and fostering loyalty and brand association. As part of our introduction to the subject, we examined three best practices to consider before putting pen to paper, whether developing a standalone piece of collateral or an in-depth content marketing campaign: Create a plan with goals Track the […]
Part One Never before has the average consumer had access to greater information on the goods and services that interest them. While a benefit to us all, this simple fact also poses significant challenges on how to effectively market to such a diverse group. While they still hold a place in every marketing plan, hoping to gain attention and marketspace through sheer exposure simply isn’t savvy enough anymore. There are too many mediums from which […]
Having recently completed its third year, the 2017 Data Center Austin Conference (otherwise known as DC/AC) is a relatively new event for the data center industry and attempts to set itself apart from other trade shows. Founded by Kirk Offel, Executive Vice President of Platform Delivery for Aligned Energy, the conference’s vision is “to bring together the most respected thought leaders in the Data Center industry to effectively bridge the gap between the current state of […]
Bridging the communications gap between end-users and vendors Last week, I had the opportunity to participate in CAPRE’s Greater Denver Data Center Summit. Unfortunately, the type of panel I participated in is very rare at industry-centric events, as most tend to focus on best practices and industry expertise (important components for sure) while marketing and communication are absent from the agenda. How companies market and communicate their products and services is a key topic in […]
