At some point, your company will be announcing a new product or service to an audience located outside of your regular geographic region. This could be a new office in a different locale, new staff members occupying an office outside of your headquarters, or a combination of both. Initially, it can be very difficult to penetrate the local media market to get your news broadcast in a new area. From a PR perspective, there are […]
As journalism continues to evolve in this digital age, companies seeking to utilize media: newspapers, tech journals, magazines, business journals, online outlets, etc., have also had to adapt to a new (and at times, a seemingly fluid) set of rules and best practices in order to get their messages broadcast. Those working in Public Relations to help achieve this goal must keep up with these changes as well. Recently, members of Milldam PR attended a […]
The March print edition of BUILDINGS Magazine has featured Future Facilities for the company’s PI Assessment Service. Read more in the digitized version here: See the full digital issue of the print version online here.
Does it surprise you that this is an issue that PR firms sometimes have to grapple with? More often than not, our clients appear at press briefings on-time and prepared to talk with important reporters and analysts in their industries. However, there are times when an executive isn’t able to make it to her briefing or a director vanishes right before his scheduled interview. Over the years, we’ve heard a wide variety of justifications when […]
As PR practitioners, it’s our job to ensure that our clients get coverage in leading publications that their target end-users and other stakeholders read. One of the best methods for getting that coverage is to forge relationships with key reporters; also known as media relations. There are a number of ways to engage with the media members that cover the products or services that your company offers. The most important things to keep in mind […]
Most companies understand the value of a successful press release. Quantifiable results can be seen in the number of press outlets that published the news, ran the release in its entirety, interviewed the contact to learn more, or incorporated its key points into a larger story. Crafting an informative release is one of the fundamental duties of a PR firm, but often minimized or forgotten is the next crucially important step: pitching. Pitching a press […]
With the unofficial end of summer quickly approaching, many of us will soon be boarding planes to Las Vegas, Orlando and other trade show hotspots. While many view trade shows as an opportunity to network with peers and set up sales meetings, they also offer other avenues to get your company and product information to a mass audience. Many trade show exhibitors and attendees often overlook the inherent value of public relations at trade shows. […]
Brendon Stellman authors the column “Pure BS” and is Vice President, Director of Client Relations for Milldam Public Relations. “Congratulations, we’ve lined up a briefing for you with one of the foremost publications in your industry!” Fewer words have caused more simultaneous feelings of joy and dread in company executives. On the one hand, speaking directly to a reporter that writes on your industry is one of the best avenues to communicate your offerings to […]
Filmed at the DCD Webscale event in San Jose this July, the video by Datacenter Dynamics is titled “How to succeed with the Performance Indicator.” DCD editor Peter Judge interviews Future Facilities’ CTO Mark Seymour for his input. See the video: DCD Webscale: How to succeed with the Performance Indicator 2 August 2016 By Peter Judge, Max Smolaks Mark Seymour from Future Facilities discusses the latest data center metric In this interview Mark Seymour, director […]
