Influencers aren’t just beneficial for clothing and makeup brands. Companies in the technology and telecommunications space are beginning to work with them regularly to market their services to an engaged audience. By Olivia DiFilippo When the word “influencer” comes to mind, many probably only associate it with clothing brands, beauty companies, and food services. Most of what we see influencers promote on social media does revolve around these sectors. We want to be just like […]
Whitepapers are an essential part of any company’s marketing strategy and are an excellent tool to highlight your company’s directly to end-users. By Amanda Brooks The Power of a Whitepaper Whitepapers in the technology industry have become increasingly popular for one reason: technology keeps evolving. Moreover, whitepapers offer high quality content that not only increase credibility, but help drive qualified leads and can play an important role for any sales force. Savvy B2B Marketing blog […]
New office in Beverly Hills, CA will allow Milldam to better serve its West Coast client base By Amanda Brooks We have opened a new office in Beverly Hills, CA! Located on the third floor of the Wilshire Beverly Center at 9465 Wilshire Blvd, Beverly Hills, CA 90212, this new site will serve as the company’s primary presence. This will be the company’s second location, aside from our original location in Massachusetts. The nine-story Wilshire […]
Wishing you a wonderful holiday season and a healthy and prosperous New Year. Yesterday, we released our holiday newsletter which includes a recap of the year, including the opening of our new office in West Hollywood, and the top five news articles that we placed for clients in 2020. The newsletter also includes a link to our president’s recent blog on the importance of returning to in-person events in 2021. You can read the full […]
With a specialty in digital infrastructure, CAPRE is helping clients focus their marketing strategies in the new virtual world. HOBOKEN, N.J.–(BUSINESS WIRE)–CAPRE, a leader in events in the commercial real estate sector, with a focus on digital infrastructure, today announced its rebranding as a full-service integrated advertising, marketing, and analysis firm. With extensive industry knowledge, CAPRE offers consulting and research into market trends, as well as custom virtual events. Prompted by the pandemic shutdown in […]
Without proper crisis planning, reputation, followers and dollars can vanish in no time By Adam Waitkunas Social media influencers continue to flex their muscles through TikTok, Instagram, Twitter and other social media applications, while garnering widespread attention and millions of followers, and to influencing purchasing decisions and other behavior. What happens to this kind of influence in a crisis? Because they are under constant scrutiny, a comprehensive crisis management planning is a must for influencers. […]
As the business community continues to navigate the COVID-19 climate, one thing is clear: The timing of the return of in-person events in unknown. Given this uncertainty, it’s time to reallocate event budgets to content development. Increasing content development can help companies maintain their edge and enable them to stay relevant, generate leads, provide added value to existing customers and increase credibility. As we continue to experience an economic downturn and the uncertain direction of […]
Bridging the communications gap between end-users and vendors Last week, I had the opportunity to participate in CAPRE’s Greater Denver Data Center Summit. Unfortunately, the type of panel I participated in is very rare at industry-centric events, as most tend to focus on best practices and industry expertise (important components for sure) while marketing and communication are absent from the agenda. How companies market and communicate their products and services is a key topic in […]
Adam Waitkunas, Founder and President of Milldam Public Relations, has been invited to speak on data center and colocation marketing at CAPRE’s Greater Denver Data Center Summit, reports Mission Critical Magazine. From the article: Colocation Marketing Session To Be Held At Greater Denver Data Center Summit Milldam Public Relations’ president and founder Adam Waitkunas will explore how colocation facilities can leverage new digital strategies while building brand awareness and developing leads. Milldam Public Relations announced that […]
Discussion to explore how colocation facilities can leverage new digital strategies while building brand awareness and developing leads DENVER–(BUSINESS WIRE)–Milldam Public Relations, a comprehensive public relations firm serving a range of technology sectors including data center, telecommunications and energy, announced today that President and Founder, Adam Waitkunas will be speaking at CAPRE’s Greater Denver Data Summit. The event will be held on August 17, 2017 at the Denver Art Museum. “As competition in the data center space has […]
