Harnessing the Power of LinkedIn Sponsorships I love using LinkedIn to help supplement my clients’ marketing and PR efforts. While there is still value from traditional advertising in publications and other media outlets, sponsoring a campaign on LinkedIn provides companies with a high-level of flexibility and cost control that is otherwise absent. More importantly, LinkedIn allows the advertiser to drill down to specific companies and titles when setting-up an ad campaign, helping to target the […]
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First Impressions
You know how important social media campaigns and profiles are to supporting your public relations campaigns. One way to indicate this importance to your company’s stakeholders is through the use of social media analytics. However, analytics can’t serve anybody if you’re unable to explain what they mean. While the most popular social media platforms (and those best used for B2B social media campaigns) host their own analytics, it can be challenging to parse through the […]
SATS Updates Cerberus Monitoring Technology with Increased Support for Oracle True Container Databases
Updates to database administration software better enables SATS to provide increased support February 04, 2014 01:13 PM Eastern Standard Time SAN MATEO, Calif.–(BUSINESS WIRE)–SATS Technologies, a remote DBA (Database Administration) company dedicated to the better performance of business systems, announced today major updates to its Cerberus monitoring system for Oracle port. “Cerberus monitoring technology was designed with one goal in mind: to be able to tell a DBA about upcoming latent problems, with enough warning time that […]