Influencers aren’t just beneficial for clothing and makeup brands. Companies in the technology and telecommunications space are beginning to work with them regularly to market their services to an engaged audience. By Olivia DiFilippo When the word “influencer” comes to mind, many probably only associate it with clothing brands, beauty companies, and food services. Most of what we see influencers promote on social media does revolve around these sectors. We want to be just like […]
Without proper crisis planning, reputation, followers and dollars can vanish in no time By Adam Waitkunas Social media influencers continue to flex their muscles through TikTok, Instagram, Twitter and other social media applications, while garnering widespread attention and millions of followers, and to influencing purchasing decisions and other behavior. What happens to this kind of influence in a crisis? Because they are under constant scrutiny, a comprehensive crisis management planning is a must for influencers. […]
