As PR practitioners, it’s our job to ensure that our clients get coverage in leading publications that their target end-users and other stakeholders read. One of the best methods for getting that coverage is to forge relationships with key reporters; also known as media relations. There are a number of ways to engage with the media members that cover the products or services that your company offers. The most important things to keep in mind […]
Lopoco’s power-efficient servers have sparked a number of recent stories, and eWeek has just featured the start-up company’s news as well. From the article: Lopoco claims its new high-efficiency servers can save enterprises more than half their data center operating costs. A no-nonsense startup that wasn’t afraid to name itself after exactly what it does, Low Power Company—otherwise known as Lopoco—has launched a new line of high-efficiency servers, which the company claims can save any […]
