Is your company prepared for a crisis? Tips on communicating during tumultuous times. By Amanda Brooks How does Los Angeles communicate during a crisis? If the last year has taught us anything, it is that everything can change in the blink of an eye. This year has featured many PR nightmares that have surfaced in the media, creating negative reputations for companies across the globe. As one adverse scenario leads to another, the overall culture, […]
Today, we released our January Newsletter with a focus on getting back to in-person events and the psychological and business development benefits inherent in these traditional gatherings. After seeing a number of in-person events scheduled for late summer and early fall, I remain optimistic that we will be back to business as usual before too long. This month’s newsletter also revisits the necessity for data center companies (colos & vendors) to develop a crisis communications […]
Having a crisis communications plan and being able to implement it is akin to an insurance policy for your organization’s reputation. Over the last several years, we have seen numerous critical infrastructure providers and others throughout the data center ecosystem demonstrate a lack of communications preparedness when a serious event takes place.
The ways in which the internet connects all of us continue to grow and change. It has become a powerful tool for academics, consumers, employers, and job seekers. The last group is the most interesting, as those looking for something new or a change in employment now have the ability to vet potential employers through sites like Glassdoor. This has caused both validation and pain for businesses, as those with favorable reviews from current and […]
You would never operate a business without workers’ compensation or professional liability insurance, would you? Shouldn’t the same apply when it comes to your company’s reputation? While we never start the day thinking of all the disasters that could unfold, it’s inevitable that a crisis will arise at some point in the future. How your company communicates during this tumultuous time is often the difference between staying in business or forever tarnishing the brand that […]
