Because of the COVID-19 pandemic, data centers are changing and adapting to the ‘new normal’ By Amanda Brooks Data centers are evolving and it’s important to keep up with the changes! Less Travel: Equinix, the world’s largest colocation provider, struggled during the pandemic’s travel restrictions and lockdowns. Jon Lin, president of the Americas for Equinix said that the most obvious adjustment was that customers could no longer travel to Equinix facilities. Many companies do not […]
What is a data fabric and why is it important? By Amanda Brooks Data needs to be cleaned, validated, and managed before it can be used in analytics and machine learning. It also needs to be accessible to users. Data fabric is designed as an end-to-end data integration and management solution that helps organizations manage their data. Omdia analyst Bradley Shimmin describes data fabric as an API layer or a data-as-a-service layer. According to TIBCO, […]
This summer marks the return of in-person industry events in a post-pandemic life By Amanda Brooks There is finally some light at the end of the tunnel. More than 130 million Americans are fully vaccinated as average daily Covid cases dip below 25,000. As Adam mentioned in an earlier blog, The Importance of Returning to In-Person Events in a Post-Pandemic Environment, events have many benefits such as meeting new contacts, impromptu business development, and an […]
As the world begins to open up for in-person business like trade shows and meetings, we look back at the lasting effects that COVID-19 has had on the future of strategic communications. By Olivia DiFilippo Things are beginning to look hopeful for the end of the COVID-19 pandemic. With over 60% of American adults having received at least one dose of the vaccine, we can finally start to plan in-person events and meetings for businesses. […]
Today, we released our January Newsletter with a focus on getting back to in-person events and the psychological and business development benefits inherent in these traditional gatherings. After seeing a number of in-person events scheduled for late summer and early fall, I remain optimistic that we will be back to business as usual before too long. This month’s newsletter also revisits the necessity for data center companies (colos & vendors) to develop a crisis communications […]
Having a crisis communications plan and being able to implement it is akin to an insurance policy for your organization’s reputation. Over the last several years, we have seen numerous critical infrastructure providers and others throughout the data center ecosystem demonstrate a lack of communications preparedness when a serious event takes place.
From the psychological benefits to organic business development, a return to traditional events is a must By Adam Waitkunas With a COVID-19 vaccine clearing important FDA approvals and distribution in progress, there finally looks to be some light at the end of the long quarantine. It is time to start thinking about business networking events and what those will look like. If all goes well, it appears that we may see some of the first […]
As the business community continues to navigate the COVID-19 climate, one thing is clear: The timing of the return of in-person events in unknown. Given this uncertainty, it’s time to reallocate event budgets to content development. Increasing content development can help companies maintain their edge and enable them to stay relevant, generate leads, provide added value to existing customers and increase credibility. As we continue to experience an economic downturn and the uncertain direction of […]
