Purpose-driven is not a buzzword, not a fill-your-pocket-quick marketing plan. A purpose-driven campaign goes beyond profit and focuses on the brand’s core value throughout the marketing/branding process, putting communication efforts on social issues that relate to its value. The objective of a purpose-driven campaign is to create meaningful content, develop deeper connections with the consumers, and improve the state of community and even the state of the world. The Rise of Purpose-Driven Campaign Facing challenges […]
Post Tagged with: "communications"
Employees: The Often-Overlooked Audience in Your Communications Plan
While much of our work consists of providing companies with strategy on external communications and generating buzz about products, services and brand to the end-user community, we often find that businesses tend to overlook their most important ambassadors: their employees. Many companies don’t have any kind of internal communications plan, which can be understandable if they don’t have the resources to create and implement one. However, at the very least, they should be communicating key […]
ColocationGuard Adds Additional Bandwidth Capabilities to Its Flagship Brooklyn Data Center
New Point of Presence from international telecommunications provider will give ColocationGuard customers access to Tier 1 network connectivity August 17, 2016 08:30 AM Eastern Daylight Time BROOKLYN, N.Y.–(BUSINESS WIRE)–ColoGuard Enterprise Solutions, LLC (ColocationGuard), one of New York’s leading colocation providers and operator of Brooklyn’s only data center, today announced that international telecommunications provider Level 3 Communications, Inc. has established a new Point of Presence (PoP) in the company’s data center located at 882 3rd Ave, […]