Post Tagged with: "brendon stellman"

A Primer on PR Metrics

A Primer on PR Metrics

in Milldam Minute

As we’ve discussed before, understanding the value of public relations is rarely a straightforward process. Concepts like measuring column inches (literally) and calculating ad equivalency were once the standard in providing concrete figures to justify the cost of PR campaigns. Over time, however, these legacy metrics have been increasingly cast aside in favor of more high-tech solutions. In the private sector, businesses largely gauge success on whether an initiative can be linked to a sale, […]

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Public Relations For Small Businesses

Public Relations For Small Businesses

in Milldam Minute

Understanding What You Want, What You Need, and the Differences between the two The American spirit of entrepreneurialism remains strong. The most recent data shows that there are nearly 30 million small businesses spread across the country that are employing about 57 million individuals—about 48% of the private sector workforce. Their interests span a variety of topics and produce a multitude of products and services. Most share a common trend: they want increased exposure. In […]

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Press Releases and Modern Media

Press Releases and Modern Media

in Milldam Minute

As journalism continues to evolve in this digital age, companies seeking to utilize media: newspapers, tech journals, magazines, business journals, online outlets, etc., have also had to adapt to a new (and at times, a seemingly fluid) set of rules and best practices in order to get their messages broadcast. Those working in Public Relations to help achieve this goal must keep up with these changes as well. Recently, members of Milldam PR attended a […]

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Fixing the Cracks in Your Glassdoor

Fixing the Cracks in Your Glassdoor

in Milldam Minute

The ways in which the internet connects all of us continue to grow and change. It has become a powerful tool for academics, consumers, employers, and job seekers. The last group is the most interesting, as those looking for something new or a change in employment now have the ability to vet potential employers through sites like Glassdoor. This has caused both validation and pain for businesses, as those with favorable reviews from current and […]

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The Importance of Truth in Public Relations

The Importance of Truth in Public Relations

in Milldam Minute

It’s a concept most are familiar with when a business issues a statement in response to some bad news: “They’re just saying that to improve their PR.” The public is largely skeptical when companies implement crisis communication plans and look for damage control. Perhaps this skepticism is reaching its zenith now that terms like “alternative facts” and “false news” are being bandied about the media. As a result, whether mitigating negative publicity or simply broadcasting […]

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Byline or “Myline”: The Importance of Putting Ego in Check When Ghostwriting

Byline or “Myline”: The Importance of Putting Ego in Check When Ghostwriting

in Milldam Minute

Whether engaging a freelancer, account representative at a PR firm, or other in-house staff, a common task often requested by marketing departments is help researching, composing, and editing a piece of content (byline article, blog post, editorial, etc.). It’s really not much of a surprise; when push comes to shove, product engineers with in-depth knowledge of their industries are focused on finding the next innovation, “C level” and other executive staff need to prioritize important […]

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The Art of the Pitch

The Art of the Pitch

in Milldam Minute

Most companies understand the value of a successful press release. Quantifiable results can be seen in the number of press outlets that published the news, ran the release in its entirety, interviewed the contact to learn more, or incorporated its key points into a larger story. Crafting an informative release is one of the fundamental duties of a PR firm, but often minimized or forgotten is the next crucially important step: pitching. Pitching a press […]

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Developing a Basic Public Relations Plan

Developing a Basic Public Relations Plan

in Milldam Minute

As 2016 is rapidly coming to a close, businesses are in the midst of planning for 2017. Mapping out your PR strategy for the next year is a key step in bringing positive attention to your work. It makes sense; most of your other essential departments don’t just “wing it,” right? Finance develops a budget to follow for the year, production creates manufacturing schedules and sets launch dates for new offerings, and marketing maps out […]

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Don’t Avoid Whitepapers

Don’t Avoid Whitepapers

in Milldam Minute

We get it. Whitepaper writing is a huge project to undertake. However, whitepapers provide a variety of benefits to any business: lead generation, thought leadership, content marketing, etc. Despite these obvious gains, the process of creating a whitepaper can be daunting. The stress-free option is to hire an expert to do the writing for you, which provides him or her with a large check to remove most of the burdens from your staff. Alternatively, you […]

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Bosom Buddies: The Importance of Thought Leadership and the Complimentary Nature of PR and Marketing

Bosom Buddies: The Importance of Thought Leadership and the Complimentary Nature of PR and Marketing

in Milldam Minute

We’re often asked what the difference between Public Relations and Marketing is. To me, the answer is simple: money. More specifically, the differences can be found in what your hard earned dollars get you. Despite what you sometimes read, marketing and PR should never be in competition with each other. Both offer unique approaches to getting the same job done: increasing public awareness about your business and its offerings. The real contrast is in the […]

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