If you’re going to take the time and effort to write a company blog, the posts should resonate with your target audience. In keeping with this goal, the Milldam Minute posts in 2016 shared PR insights, tips, ideas, and strategies that we thought helpful or interesting to our readers. As we think about the topics that we’ll be writing about in 2017, we reviewed our own analytics to identify the top 3 most read blogs […]
Since we’re just getting over the holiday rush and everyone is starting to think about their New Year’s Eve plans, I thought I would lighten things up a little and discuss some of the hotspots I enjoyed this year when visiting two of my favorite destinations for work: Las Vegas and Los Angeles. Due to the high number of trade shows that our clients attend, I had the opportunity to visit both locations quite a […]
We craft every monthly newsletter to offer a selection of items demonstrating our work in PR from the previous month. The tip covers an element of PR we’ve been thinking about. The client stories spread news about what they’ve been up to as well as highlight various opportunities for PR. The industry news items help keep us (and you) informed about bigger trends, and of course the upcoming events encourage networking and building connections all […]
Your lead engineer’s headshot is grinning back at you from one of your industry’s leading magazines. Congratulations! After weeks of identifying a topic, developing content with your team or PR firm, finalizing stats and language with the engineer slated to author the piece, and submitting for consideration, your byline article has been published. Byline articles are a great way to offer your company’s thought leadership for industries you work in. The article is often ghostwritten […]
When it comes to business development, our clients are no different from other companies that we come in contact with: everyone is always on the prowl for qualified leads. While there are many approaches one can take to drive new prospects, such as advertising, trade shows, and webinars, an often overlooked activity is the small, seminar-style type of event, or as we like to call them, “Micro Events.” Micro Events are intimate gatherings, usually comprised […]
We get it. Whitepaper writing is a huge project to undertake. However, whitepapers provide a variety of benefits to any business: lead generation, thought leadership, content marketing, etc. Despite these obvious gains, the process of creating a whitepaper can be daunting. The stress-free option is to hire an expert to do the writing for you, which provides him or her with a large check to remove most of the burdens from your staff. Alternatively, you […]
The October edition of Milldam’s monthly newsletter marked a milestone for the publication: it was the fiftieth in the series. The latest issue focused on the longevity of PR campaigns and how to build relationships and strategy with long-term results in mind. For today’s blog, we take a step back to compare the humble beginnings of the first Milldam Monthly to the fiftieth. A lot has changed both in the content we’ve shared and what […]
You’ve made it: your company booth is in place, your colleagues are in meetings, and you’re heading off to the keynote session at an industry event that you’ve been looking forward to all year. The speaker is a big name and the topic sounds promising. Time to sit back, relax… and get your phone out. Unlike rush hour traffic or your kid’s dance recital, presentations are an opportunity where you should be encouraged to message […]
You would never operate a business without workers’ compensation or professional liability insurance, would you? Shouldn’t the same apply when it comes to your company’s reputation? While we never start the day thinking of all the disasters that could unfold, it’s inevitable that a crisis will arise at some point in the future. How your company communicates during this tumultuous time is often the difference between staying in business or forever tarnishing the brand that […]
September is a pivotal month in the world of public relations and marketing. It marks the end of the third quarter, a return to regular office hours, a rise in travel, an influx of projects, and general uptick in company activity. The September/October timeframe is a great opportunity to pull together a newsletter or email note to your customers and partners. September ends the summer quarter while October heralds the beginning of the critical fourth […]
