Influencers aren’t just beneficial for clothing and makeup brands. Companies in the technology and telecommunications space are beginning to work with them regularly to market their services to an engaged audience. By Olivia DiFilippo When the word “influencer” comes to mind, many probably only associate it with clothing brands, beauty companies, and food services. Most of what we see influencers promote on social media does revolve around these sectors. We want to be just like […]
Whitepapers are an essential part of any company’s marketing strategy and are an excellent tool to highlight your company’s directly to end-users. By Amanda Brooks The Power of a Whitepaper Whitepapers in the technology industry have become increasingly popular for one reason: technology keeps evolving. Moreover, whitepapers offer high quality content that not only increase credibility, but help drive qualified leads and can play an important role for any sales force. Savvy B2B Marketing blog […]
Wishing you a wonderful holiday season and a healthy and prosperous New Year. Yesterday, we released our holiday newsletter which includes a recap of the year, including the opening of our new office in West Hollywood, and the top five news articles that we placed for clients in 2020. The newsletter also includes a link to our president’s recent blog on the importance of returning to in-person events in 2021. You can read the full […]
At some point, your company will be announcing a new product or service to an audience located outside of your regular geographic region. This could be a new office in a different locale, new staff members occupying an office outside of your headquarters, or a combination of both. Initially, it can be very difficult to penetrate the local media market to get your news broadcast in a new area. From a PR perspective, there are […]
Amid the variety of announcements your company might be making, the opening of a new office location is one of the fastest ways to demonstrate increased growth and rising impact in a new market. While the decision to formally broadcast this information is dependent on larger company strategy, it’s imperative to seize the opportunity for a press release if it’s available to you. If you’ve been given approval to draft one, take a review of […]
We can (and sometimes do) spend hours explaining to current or prospective clients the myriad of ways that we can support their marketing, sales, and overall public relations goals. However, there are also a few opportunities that companies should seize in order to help their PR firm better help them. Entrepreneur Magazine explains: “Some people hire a publicist and expect their workload to be lightened, but that’s naïve thinking. You’ll need to be involved in […]
While much of our work consists of providing companies with strategy on external communications and generating buzz about products, services and brand to the end-user community, we often find that businesses tend to overlook their most important ambassadors: their employees. Many companies don’t have any kind of internal communications plan, which can be understandable if they don’t have the resources to create and implement one. However, at the very least, they should be communicating key […]
The ways in which the internet connects all of us continue to grow and change. It has become a powerful tool for academics, consumers, employers, and job seekers. The last group is the most interesting, as those looking for something new or a change in employment now have the ability to vet potential employers through sites like Glassdoor. This has caused both validation and pain for businesses, as those with favorable reviews from current and […]
It can’t have escaped your notice that several of today’s most recognizable names are sorely in need of some positive PR: Pepsi, United, and Sean Spicer. In solidarity with PR teams all over the world that are cringing at these parties’ recent debacles, today’s blog will examine the PR landscape that did and should surround these three incidents. First, a review of what happened: Pepsi Capitalizing on real protests, making light of weighty historical moments, […]
We’ve all been networking before, a necessary component of any career. But have you ever been sweatworking? The trendy alternative to a cocktail hour or traditional business meet up, sweatworking has developed as a new way to connect with industry leaders and colleagues. Involving physical activity of some sort, often pilates, yoga, or a boot camp style workout, sweatworking allows participants to workout together with a business focus. Essentially combining physical activity with a business […]
