Whether you’re growing your own business, trying to gain personal followers, or finding how you can promote a product, you are essentially following the same algorithm. But what exactly is that algorithm? Social media is made up of all sorts of algorithms that you may understand consciously or subconsciously or maybe not at all. It is all just a game, coming up with catchy captions, selecting the most appropriate hashtags, editing your image a certain […]
The 7×24 Exchange Southern California Chapter is proud to announce its first-ever Charity Golf Tournament. This year they will be supporting the Children’s Hospital of Orange County (CHOC). Join us for the SoCal 7×24 Exchange 2022 charity golf tournament Monday, April 11th at Tijeras Creek Golf Club. If you are interested in sponsoring this amazing event, please check out their sponsorship packages. Event Details: When: April 11th, 2022Where: Tijeras Creek Golf Club29085 Tijeras Creek Rancho Santa Margarita, CA 9268811:00 […]
How can you use Instagram to grow your business? Instagram is a powerful and popular social media platform that is used to increase brand reach and find new opportunities to network and scale your business. Over 1 billion people actively use Instagram each month. Additionally, 68% of people become more interested in a brand or product after viewing an Instagram story. It’s a great idea to market your B2B brand on Instagram Instagram was purchased by […]
Media relations can be described as a company’s interactions with editors, reporters, and journalists. The goal is to communicate a client’s newsworthy message, story, or information using the appropriate media outlets. In order to get coverage, it’s critical to create relationships with key reporters; also known as media relations. It’s important to not be overly aggressive when conducting media relations. There are many ways to interact with the media and find the appropriate reporter to […]
This year, Milldam’s President Adam Waitkunas has attended many exciting events. Last month, he attended the 7×24 SoCal chapter in-person event in Tustin, California. It was a great success! David Toralez from Vertiv presented “How Infrastructure contributes to Sustainability.” With numerous in-person events this year, it is important to be prepared. In today’s trade show landscape, if you want your company to stand out, you need to take extra steps before, during, and after the show. To […]
How do you effectively market to a diverse group of people? By Amanda Brooks With constant technological advancements, it’s hard to stay in control. One of the major changes in the industry is data and how it is being used. We live in a fast-paced society where humans expect immediate feedback, response, and reactions. It’s important for businesses to evolve with their client’s needs when it comes to advancements in technology. Content marketing uses a […]
This summer, we welcomed USC undergraduate students Olivia DiFilippo and Amanda Brooks to the Milldam Public Relations team. They have greatly contributed to Milldam’s client base and content creation. By Amanda Brooks and Olivia DiFilippo Over the last three months, we have interned at Milldam Public Relations. We are both students at the University of Southern California and will graduate USC Annenberg School of Communication with a bachelor’s degree in Public Relations. Adam Waitkunas, President of Milldam Public Relations, […]
Experiencing my first in-person event in over a year by Adam Waitkunas Two weeks ago, I had the opportunity to attend a fully in-person, no-mask industry event in San Antonio, TX. After over a year of being online, it was refreshing to connect with industry partners face-to-face at an event focusing on data centers, IT, and mission critical operations. It felt thrilling and yet so normal to interact with old and new connections in a […]
Whitepapers are an essential part of any company’s marketing strategy and are an excellent tool to highlight your company’s directly to end-users. By Amanda Brooks The Power of a Whitepaper Whitepapers in the technology industry have become increasingly popular for one reason: technology keeps evolving. Moreover, whitepapers offer high quality content that not only increase credibility, but help drive qualified leads and can play an important role for any sales force. Savvy B2B Marketing blog […]
Owen DeLong recently wrote a post for Light Reading titled “Taking the Fear out of IPv6.” From the article: IPv6 can strike fear into the hearts of many in the Internet world, and not just because it sounds like a communicable disease. IPv6 is still a new protocol. (Get tested here!) Deploying it in the average enterprise requires a substantial investment in training, education and planning. It also requires changes to established IT practices and often affects […]
