Popular social platforms such as Facebook, Twitter, and LinkedIn each provide different benefits for business networking. However, online conversation can only go so far. This blog provides an introduction to Meetup: an application that combines features from all of these familiar tools to promote face-to face interaction in group settings based on similar interests. To help those that are unaware, this post will provide the basic steps to tailoring a Meetup account to help meet […]
This year has featured a variety of PR nightmares that have surfaced in the media, creating negative reputations for companies across the globe. As one adverse scenario leads to another, the overall culture, mission and values of businesses rapidly become destroyed as information is interpreted (or misinterpreted) by the public. For instance, the recent United Airlines controversy began with the mistreatment of a passenger. Less than three weeks after this incident, a new story about […]
