As PR practitioners, it’s our job to ensure that our clients get coverage in leading publications that their target end-users and other stakeholders read. One of the best methods for getting that coverage is to forge relationships with key reporters; also known as media relations. There are a number of ways to engage with the media members that cover the products or services that your company offers. The most important things to keep in mind […]
Since we’re just getting over the holiday rush and everyone is starting to think about their New Year’s Eve plans, I thought I would lighten things up a little and discuss some of the hotspots I enjoyed this year when visiting two of my favorite destinations for work: Las Vegas and Los Angeles. Due to the high number of trade shows that our clients attend, I had the opportunity to visit both locations quite a […]
When it comes to business development, our clients are no different from other companies that we come in contact with: everyone is always on the prowl for qualified leads. While there are many approaches one can take to drive new prospects, such as advertising, trade shows, and webinars, an often overlooked activity is the small, seminar-style type of event, or as we like to call them, “Micro Events.” Micro Events are intimate gatherings, usually comprised […]
You would never operate a business without workers’ compensation or professional liability insurance, would you? Shouldn’t the same apply when it comes to your company’s reputation? While we never start the day thinking of all the disasters that could unfold, it’s inevitable that a crisis will arise at some point in the future. How your company communicates during this tumultuous time is often the difference between staying in business or forever tarnishing the brand that […]
With the unofficial end of summer quickly approaching, many of us will soon be boarding planes to Las Vegas, Orlando and other trade show hotspots. While many view trade shows as an opportunity to network with peers and set up sales meetings, they also offer other avenues to get your company and product information to a mass audience. Many trade show exhibitors and attendees often overlook the inherent value of public relations at trade shows. […]
We spent all of last week in sunny Las Vegas at the greatly anticipated AFCOM Data Center World! Several of our clients attended, exhibited, spoke, and enjoyed the show alongside hundreds of data center industry professionals. Please enjoy our photo editorial below. If you are on social platforms, search the hashtag #DCWGlobal2014 or #DataCenterWorld for other companies’ participation and experience at the event! Data Center World was held from April 28 – May 2 in […]
We were pleased to host our own booth at this year’s Technology Convergence Conference, on February 18th, at the Santa Clara Convention Center. We particularly enjoy this conference due to our previous work helping the Teladata marketing team with public relations for the event! Watching the conference unfold was a lot of fun. We were able to catch up with new friends and old, as well as our clients who were exhibiting and attending: Future […]
