A Guide for Managing PR During Litigation By Adam Waitkunas When a data center project becomes the subject of litigation, whether over zoning, environmental review, utilities, or land use, the instinct inside many organizations is to go quiet. “No comment.” “Let legal handle it.” “Freeze everything.” While caution is warranted, silence is rarely neutral. Litigation does not pause the public conversation and, more often than not, it intensifies it. Neighbors organize. Social media fills the […]
Milldam’s Adam Waitkunas recently spoke with Bisnow as part of its annual outlook on the forces shaping data center development in 2026. The wide-ranging piece explores how artificial intelligence, power constraints, capital discipline, and politics are reshaping where and how data centers get built. In the article, Adam highlights a critical shift underway across the industry: community opposition to data centers is no longer an isolated, local entitlement risk. Instead, it is becoming more organized, […]
Annual review of rising community resistance—and how developers can de-risk site selection, build trust, and move projects forward Adam Waitkunas 2025 marked a turning point in the relationship between data center development and the communities asked to host it. What was once treated as a niche land‑use issue became a national flashpoint, driven by rising public awareness, political scrutiny, and organized opposition. Between March and June alone, more than $98 billion in projects across the […]
In a post-election analysis, Bisnow spotlighted how data centers became an unexpected flashpoint in Virginia’s 2025 statewide races—culminating in Gov.-elect Abigail Spanberger’s win and renewed scrutiny on energy costs, siting, and who pays for grid upgrades. Adam Waitkunas told Bisnow the industry should view Virginia as a warning shot, noting that the record levels of data center–centric advertising during the campaign underscore just how politicized the sector has become. Check out the full article at […]
12 Months That Made One Thing Clear: Data Center Community Engagement Is No Longer Optional –Adam Waitkunas What’s Changed—and What Developers Must Do Next Twelve months ago, we launched Zoning In to track the fast-evolving intersection of data centers, land use, and community relations. In that time, the landscape has only grown hotter: opposition is more organized, hearing rooms are packed, and narratives are shifting to include transparency, ownership structures, private equity, and even debates […]
Proactive due diligence service helps developers and municipalities anticipate local sentiment early in the site selection process – reducing risk, delays, and community opposition before significant investments are made BOSTON–(BUSINESS WIRE)–Milldam Public Relations, a leading strategic communications firm specializing in the digital infrastructure sector, today announced the launch of its Data Center Community Risk & Readiness Assessment, a proactive due diligence service that helps data center developers, operators, and municipalities measure and interpret community sentiment before […]
Milldam Public Relations’ President Adam Waitkunas, serving in his role as a board member of the 7×24 Exchange Southern California Chapter, recently attended the organization’s Data Center Trends event hosted by DPR Construction in Pasadena. The gathering featured in-depth discussions on regional development, power availability, and the evolving design and delivery models shaping the next generation of data centers. Adam joined peers from across the industry to advance dialogue on collaboration between utilities, builders, and […]
This week’s Zoning In highlights some of the hottest flashpoints in the national data center debate: township denials in Michigan, strained emergency services in Ohio, calls for public forums in Oregon, a potential moratorium in St. Louis, and environmental justice concerns in Georgia and Alabama. Communities are increasingly framing these projects around issues of water, power, noise, transparency, and equity. At the same time, broader political currents are beginning to converge. On September 20, hundreds […]
This week’s Zoning In tracks a surge of new data center proposals—and growing resistance—stretching from Texas and Georgia to Wisconsin, North Carolina, Virginia, Kentucky, and beyond. Communities are raising alarms over water consumption, grid strain, noise, and transparency, prompting local officials to consider moratoria, tighten zoning rules, and even rescind prior approvals. At the same time, states like Missouri and Pennsylvania grapple with shielding ratepayers from rising energy costs while attracting billions in AI-driven investment. […]
Milldam Public Relations President Adam Waitkunas recently joined The Data Center Richness Podcast to discuss Zoning In and one of the industry’s most pressing issues today: the growing wave of community pushback around data centers. In the episode, Adam and host Rich explore why controversies around new data center campuses are accelerating, the local concerns driving this opposition, and how developers can proactively engage with communities to build trust and reshape the narrative. As AI-driven […]
