Services

Public Relations includes our interaction with the media and the public as we promote your news, from announcing cutting edge solutions and company hires to managing crisis communication. Public relations is the core of our business and we achieve these relations in three specific areas:

• MEDIA AND ANALYST RELATIONS
  We have spent ten years in the industry building relationships and making fruitful connections with reporters and analysts at local news press, trade outlets and organizations, regional business journals, and national news publications and firms. While we primarily work with media in the United States, we have various connections across the globe and at select international outlets as well.
• CRISIS COMMUNICATIONS
  When it comes to crisis communications, your initial response is the most important.  From developing a crisis communications strategy, to execution of that crisis communications plan, Milldam will ensure that your organization can mitigate costly damages.
• INTERVIEWS AND BRIEFINGS
  Milldam works with clients to create interview opportunities across a broad spectrum of media and outlets. Whether it’s shooting a video interview at a trade show, working with a publication on quotes for an industry perspective piece or answering a Q&A for an online magazine, these interviews will directly reach clients’ target audiences with impact.
• EDITORIAL CALENDAR OPPORTUNITIES
  Our knowledge of publications and access to additional PR tools offers us a wealth of editorial opportunities to mine for your benefit. Whether you have active press release news or not, we continually explore editorial opportunities in a wide variety of publications to ensure that your name, brand, and online presence is always growing.

One of the best ways to extend your name recognition and reach potential customers is by speaking to them through articles in the print and online publications they are already reading. Milldam has a network of contacts at various publications and works with clients to place articles in those magazines, blogs or newspapers that best align with the goals of the client’s campaign.

Example Articles

Want to make a big splash in the market? Press releases targeted to the right geographies can do just that. By combining a press release with article placement and interviews about their news, clients can raise awareness with the right people. We publish our news releases through an industry standard wire service that pushes the news across thousands of websites and we provide extensive analytics tracking the reach and results of each press release.
Recent Client News

Example Press Releases

Advertising can be a dramatic game changer, but there are many different outlets to choose from. Milldam works with clients to target the right venue and audience for online, print and video campaigns that will have the highest impact. We then develop and place advertisements while negotiating the best possible rate for you. Consider asking us about LinkedIn advertising campaigns. Our extensive experience with the platform can bring you the results you want within carefully targeted audiences. You might also increase your following!

Milldam’s network of writers works with clients to create whitepapers targeted to specific audiences. The goal may be to promote thought leadership in a particular area, why a new product or service is useful and relevant to potential customers, or to continue to raise awareness about overall market trends.

Example Whitepapers

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Milldam will work to help create an article, review and edit drafts and find placement for the piece in the right venue. Published under the name of you, your CEO, or your lead engineers, byline articles draw attention to the expertise your company brings to market. We’ll work with you on every step of the process – outlining, drafting, editing, and publishing a polished piece.

 Today’s business world require content creation for websites, tradeshows, marketing collateral and business development efforts, all of which demand constant, high-quality pieces in a wide variety of forms. Milldam has experience in blog posts, newsletters, case studies, website pages, social media platforms, event proposals, conference presentations, and much more. If you have a content creation need, we’ll be able to help. 

 What does the personal touch mean to you? To us, it means that no matter how specialized or vast the initiative, whether we’re reaching out to 30 or 3,000 C-level executives, raising awareness of your company’s 25th anniversary event or a mid-sized industry conference, or supporting your comprehensive sales program, our Outreach Division is designed to treat every contact as the busy individual we know he or she is – just like you. Using our vast database and market intelligence, the Milldam Public Relations Outreach Division offers comprehensive phone and email outreach services, supported by our social media platforms.  

 Nothing beats a face to face conversation. Milldam works with clients to conceptualize, plan and execute public events that will bring in the right audience and leave them with the correct message that you want them to take away. From scheduling engaging speakers to coordination of site setup and teardown, we have the experience to create and execute compelling events. Event planning is typically supported by our Outreach Division to raise awareness and drive attendance.

Example Events

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 A specific outlet of our Outreach Division, our lead generation program pairs our outreach team with your sales initiatives to support your sales team. The lead generation focus of our Outreach Division focuses on delivering qualified leads and supporting sales initiatives and can include list development and procurement, script writing and content creation, phone calls and emails over a dedicated campaign time frame, and overall progress reports. 

 Catch-all terms in the PR industry, our strategic council and experience raising brand awareness are yet invaluable to a company’s marketing strategy. No matter the other services you enlist or initiatives you begin, marketing and public relations work hand-in-hand and the beginning of a successful campaign is grounded in strategy and knowledgeable decision making about how to proceed. Our strategic council and advice for raising brand awareness will make a difference in how you’re positioned in the industry.

 One of the fastest growing facets of Public Relations today is social media, with 96% of companies developing social identities. No longer optional, social media profiles both validate and promote companies’ online presence and business development. Milldam will consult with your company to identify outlets, create content, build awareness, and develop campaigns across a variety of social platforms depending on your needs. We primarily work with Twitter, Facebook, LinkedIn, Google+, Instagram, Pinterest and company blogs to achieve optimal messaging, and we are continually expanding our knowledge of the most effective platforms available.