Engaging your audience is the ultimate goal, but finding the right engagement strategies for your company is another challenge altogether. Because people respond to and remember stories, we always encourage approaching milestones, new hires, product launches or other pieces of news with the concept of story. Framing your pieces of news as stories with a greater impact on the industry give people a chance to engage – to like, share, or re-purpose creative content online, or perhaps to follow-up with you for more information, another quote, or even the opportunity for a sales pitch. But it starts with engagement and identifying what stories you have to tell that are going to be most important to your audience.