Bridging the communications gap between end-users and vendors Last week, I had the opportunity to participate in CAPRE’s Greater Denver Data Center Summit. Unfortunately, the type of panel I participated in is very rare at industry-centric events, as most tend to focus on best practices and industry expertise (important components for sure) while marketing and communication are absent from the agenda. How companies market and communicate their products and services is a key topic in […]
The BDCC was founded in September, 2016 by Milldam Public Relations and Vanderweil Engineers to network, inspire, create and advance the greater Boston innovative spirit and discuss all things data center. From co-location, to network and MEP operations, electrical and mechanical design, industry trends, DCIM and software to relocation, strategy, and security, no topics are off limits. The group meets quarterly to informally talk shop and help each other learn and grow. Held on August […]
Popular social platforms such as Facebook, Twitter, and LinkedIn each provide different benefits for business networking. However, online conversation can only go so far. This blog provides an introduction to Meetup: an application that combines features from all of these familiar tools to promote face-to face interaction in group settings based on similar interests. To help those that are unaware, this post will provide the basic steps to tailoring a Meetup account to help meet […]
As we’ve previously discussed in the Milldam Minute, a customer that is willing to provide a testimonial is an excellent resource for generating press coverage. Two weeks ago, I discussed the importance of developing case studies for the benefit of press coverage. Today’s blog focuses on the customer engagement process and how to tie trends to recent company news. Over the last fifteen years, Milldam has helped numerous clients in the delicate process of convincing […]
As we’ve discussed before, understanding the value of public relations is rarely a straightforward process. Concepts like measuring column inches (literally) and calculating ad equivalency were once the standard in providing concrete figures to justify the cost of PR campaigns. Over time, however, these legacy metrics have been increasingly cast aside in favor of more high-tech solutions. In the private sector, businesses largely gauge success on whether an initiative can be linked to a sale, […]
Why an Instagram presence is a must for any small business The latest Instagram statistics reveal that the interactive photo sharing application has approximately 700 million monthly active users uploading 95 million photos each day. According to the most recent Advertising Agency Survey by STRATA, 53% of clients plan to use Instagram for social media advertising campaigns while 37% choose Twitter. Facebook remains the dominant social media player with 95% of the agencies polled reporting […]
As we have mentioned in the Milldam Minute throughout the last year, there are a range of actions companies can take to maximize their PR. However, there is one tool that stands out when a company is seeking to gain additional exposure and increase their credibility while empowering the salesforce: case studies. The case study carries an unprecedented amount of weight with trade publications, business publications and potential customers for a variety of reasons. As […]
How Public Relations Can Lead to a Liquidity Event Several of our previous posts have discussed the different benefits that public relations can have on your business. There is also much to be said about the impactful role that sustained PR campaigns can play in a company that is seeking to merge with another or trying to become an attractive candidate for acquisition. While this is not a goal for everyone, your long-term business strategy […]
This year has featured a variety of PR nightmares that have surfaced in the media, creating negative reputations for companies across the globe. As one adverse scenario leads to another, the overall culture, mission and values of businesses rapidly become destroyed as information is interpreted (or misinterpreted) by the public. For instance, the recent United Airlines controversy began with the mistreatment of a passenger. Less than three weeks after this incident, a new story about […]
When companies look to reach federal or local government end-users, they’re often intimidated by the daunting approval process. While there are many hurdles to obtaining this goal, one approach to get your name in front of government decision makers is to launch a concerted PR effort targeting this unique group. As with the private sector, the government has industry vertical publications that cater to particular disciplines. For example, one of the leading publications for the […]
