This summer marks the return of in-person industry events in a post-pandemic life By Amanda Brooks There is finally some light at the end of the tunnel. More than 130 million Americans are fully vaccinated as average daily Covid cases dip below 25,000. As Adam mentioned in an earlier blog, The Importance of Returning to In-Person Events in a Post-Pandemic Environment, events have many benefits such as meeting new contacts, impromptu business development, and an […]
As the world begins to open up for in-person business like trade shows and meetings, we look back at the lasting effects that COVID-19 has had on the future of strategic communications. By Olivia DiFilippo Things are beginning to look hopeful for the end of the COVID-19 pandemic. With over 60% of American adults having received at least one dose of the vaccine, we can finally start to plan in-person events and meetings for businesses. […]
Meet Milldam’s summer interns and see the recent client headlines Today, we released our May Newsletter with a focus on in-person events and our new summer 2021 interns. Olivia DiFilippo and Amanda Brooks are both undergraduate students at the University of Southern California. It’s finally time to get out of the home office! Next month, I will be attending 7X24 Exchange in San Antonio and I hope to see you there! There will also be Data Center World 2021 on […]
Today, we released our January Newsletter with a focus on getting back to in-person events and the psychological and business development benefits inherent in these traditional gatherings. After seeing a number of in-person events scheduled for late summer and early fall, I remain optimistic that we will be back to business as usual before too long. This month’s newsletter also revisits the necessity for data center companies (colos & vendors) to develop a crisis communications […]
Having a crisis communications plan and being able to implement it is akin to an insurance policy for your organization’s reputation. Over the last several years, we have seen numerous critical infrastructure providers and others throughout the data center ecosystem demonstrate a lack of communications preparedness when a serious event takes place.
Wishing you a wonderful holiday season and a healthy and prosperous New Year. Yesterday, we released our holiday newsletter which includes a recap of the year, including the opening of our new office in West Hollywood, and the top five news articles that we placed for clients in 2020. The newsletter also includes a link to our president’s recent blog on the importance of returning to in-person events in 2021. You can read the full […]
From the psychological benefits to organic business development, a return to traditional events is a must By Adam Waitkunas With a COVID-19 vaccine clearing important FDA approvals and distribution in progress, there finally looks to be some light at the end of the long quarantine. It is time to start thinking about business networking events and what those will look like. If all goes well, it appears that we may see some of the first […]
Without proper crisis planning, reputation, followers and dollars can vanish in no time By Adam Waitkunas Social media influencers continue to flex their muscles through TikTok, Instagram, Twitter and other social media applications, while garnering widespread attention and millions of followers, and to influencing purchasing decisions and other behavior. What happens to this kind of influence in a crisis? Because they are under constant scrutiny, a comprehensive crisis management planning is a must for influencers. […]
As the business community continues to navigate the COVID-19 climate, one thing is clear: The timing of the return of in-person events in unknown. Given this uncertainty, it’s time to reallocate event budgets to content development. Increasing content development can help companies maintain their edge and enable them to stay relevant, generate leads, provide added value to existing customers and increase credibility. As we continue to experience an economic downturn and the uncertain direction of […]
Harnessing the Power of LinkedIn Sponsorships I love using LinkedIn to help supplement my clients’ marketing and PR efforts. While there is still value from traditional advertising in publications and other media outlets, sponsoring a campaign on LinkedIn provides companies with a high-level of flexibility and cost control that is otherwise absent. More importantly, LinkedIn allows the advertiser to drill down to specific companies and titles when setting-up an ad campaign, helping to target the […]
