Local resistance to new data centers is on the rise — and industry insiders tell Bisnow that developers need to start paying attention. Bisnow interviewed Milldam Public Relations President Adam Waitkunas about the perception of data centers. From the article: Experts point to growing public awareness of data centers and their potential impact amid the rapid digital transformation sparked by the coronavirus. Major outlets routinely run stories about the massive amounts of water and power consumed by data centers […]
Milldam News
The Key to Media Relations
Media relations can be described as a company’s interactions with editors, reporters, and journalists. The goal is to communicate a client’s newsworthy message, story, or information using the appropriate media outlets. In order to get coverage, it’s critical to create relationships with key reporters; also known as media relations. It’s important to not be overly aggressive when conducting media relations. There are many ways to interact with the media and find the appropriate reporter to […]
Taking Advantage of Trade Shows
This year, Milldam’s President Adam Waitkunas has attended many exciting events. Last month, he attended the 7×24 SoCal chapter in-person event in Tustin, California. It was a great success! David Toralez from Vertiv presented “How Infrastructure contributes to Sustainability.” With numerous in-person events this year, it is important to be prepared. In today’s trade show landscape, if you want your company to stand out, you need to take extra steps before, during, and after the show. To […]
The Importance of Content Marketing
How do you effectively market to a diverse group of people? By Amanda Brooks With constant technological advancements, it’s hard to stay in control. One of the major changes in the industry is data and how it is being used. We live in a fast-paced society where humans expect immediate feedback, response, and reactions. It’s important for businesses to evolve with their client’s needs when it comes to advancements in technology. Content marketing uses a […]
Data Centers Adapt After Covid
Because of the COVID-19 pandemic, data centers are changing and adapting to the ‘new normal’ By Amanda Brooks Data centers are evolving and it’s important to keep up with the changes! Less Travel: Equinix, the world’s largest colocation provider, struggled during the pandemic’s travel restrictions and lockdowns. Jon Lin, president of the Americas for Equinix said that the most obvious adjustment was that customers could no longer travel to Equinix facilities. Many companies do not […]
Photo Editorial: Images from 7×24 Exchange 2021 Fall Conference
Milldam Public Relations President Adam Waitkunas attended 7×24 Exchange earlier this week in Phoenix, Arizona. The tech industry is booming in Phoenix, making it an extremely desirable location. This conference was designed for anyone involved with 7×24 infrastructures – IT, data center, disaster recovery, cyber security and network/ telecommunication managers, computer technologists, facility or building managers, supervisors, and engineers.
October Newsletter Released!
Revisiting Data Center Crisis Communications Yesterday, we released the October edition of the Milldam Monthly. This month’s newsletter highlighted the importance of preparing for a crisis. Facebook’s recent outage has renewed the industry’s attention to data center downtime and how outages are handled. Getting in front of a negative story while keeping the lines of communication open for all stakeholders, and ensuring that employees are not going rogue can help lessen the blow to corporate […]
The Facebook Outage and Data Center Crisis Communications
The importance of being prepared for a crisis! By Amanda Brooks Last week on Monday, October 4, Facebook, Instagram, and WhatsApp went down for six hours and three billion people were affected from all corners of the world. Facebook went down for a bit on Thursday, October 8 as well. “I don’t know If I’ve seen an outage like this before from a major internet firm,” said Doug Madory, director of internet analysis at network […]
September Newsletter Released!
This week, we released the September edition of the Milldam Monthly. As we head into fall, we wanted to highlight new clients, exciting in-person conferences, trends, and more. In case you missed it, check out a recent blog written by our summer interns Olivia DiFilippo and Amanda Brooks on their experience at Milldam. This month’s newsletter highlighted important client news like GRC’s first annual Data Center Liquid Immersion Cooling Awareness Month. GRC partnered with Dell, […]
Our Summer Internship at Beverly Hills PR Firm
This summer, we welcomed USC undergraduate students Olivia DiFilippo and Amanda Brooks to the Milldam Public Relations team. They have greatly contributed to Milldam’s client base and content creation. By Amanda Brooks and Olivia DiFilippo Over the last three months, we have interned at Milldam Public Relations. We are both students at the University of Southern California and will graduate USC Annenberg School of Communication with a bachelor’s degree in Public Relations. Adam Waitkunas, President of Milldam Public Relations, […]