Purpose-driven is not a buzzword, not a fill-your-pocket-quick marketing plan. A purpose-driven campaign goes beyond profit and focuses on the brand’s core value throughout the marketing/branding process, putting communication efforts on social issues that relate to its value. The objective of a purpose-driven campaign is to create meaningful content, develop deeper connections with the consumers, and improve the state of community and even the state of the world. The Rise of Purpose-Driven Campaign Facing challenges […]
